Brand Strategy

March 10, 2017

See It First At IIeX

IIeX North America is coming up June 12 – 14 in Atlanta. Check out this video to see why it’s a special event in the industry landscape.

 

What makes IIeX… IIeX?

Check out this video for a peek into our world (and some words from our friends at Merck, ZappiStore, Sentient Decision Science, Fetch Rewards, VoxPopMe, Gen2 Advisors, and your’s truly!); it even has drone footage!

Check it out:

We want to see you at IIeX this year. Be there to discover new technologies and game-changing startups. Learn from thought leaders in the industry, and meet corporate researchers on the lookout for their next business partner.

Register today or learn more about our events:

IIeX North America – http://iiex-na.insightinnovation.org
IIeX Health – http://iiexhealth.insightinnovation.org
IIeX Europe – http://iiex-eu.insightinnovation.org
IIeX Forum on Nonconscious Consumers – http://iiexforums.insightinnovation.org
Attribution Accelerator – http://attribution.insightinnovation.org

See you this June 12-14 in Atlanta?

IIEXmarket research industry trendsvideo research

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

745 articles

author bio

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

More from Leonard Murphy

Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
CEO Series

Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry

AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...

Mintel and Black Swan: A New Era of Predictive Intelligence
CEO Series

Mintel and Black Swan: A New Era of Predictive Intelligence

Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...

7 Strategies to Defend Your Market Research Business from AI Disruption
The Prompt

7 Strategies to Defend Your Market Research Business from AI Disruption

With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.

From Data Silos to AI Strategy: Andy Frawley of Data Axle
CEO Series

From Data Silos to AI Strategy: Andy Frawley of Data Axle

Data Axle CEO Andy Frawley joins Leonard Murphy to discuss identity, data quality, AI governance, an...

ARTICLES

Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Why Brand Building Is the Top Priority for CMOs in 2026
Grow Your Insights Business

Why Brand Building Is the Top Priority for CMOs in 2026

CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.

Nicky Marks

Nicky Marks

Managing Director

The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Brand Strategy

The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase

Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...

Cultural Relevance in Branding with Kira Greenberg
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers