video research
Karen Lynch
Chief Programming Officer at Greenbook
Dan Parker-Smith on Storytelling, Video, and Creative Collaboration in Insights
4 min read
Future List Honoree Dan Parker-Smith shares how video storytelling, creativity, and collaboration are transforming insight communication in MRX.
Karen Lynch
Chief Programming Officer at Greenbook
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
Karen Lynch
Chief Programming Officer at Greenbook
Decoding Advertising Effectiveness: How Tech and AI Are Transforming Ad Testing
Discover how AI, video tech, and social media are transforming ad testing—empowering researchers wit...
Using Market Research to Identify Key Trends in B2B Video Marketing
6 min read
Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
How Video Insights Help Brands Connect with Target Consumers
5 min read
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...
Marina Ilishaev
Vice President, Product Marketing at Suzy
3 Emerging Qualitative Research Trends to Watch
5 min read
Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...
Emily James
Insights Marketer at FlexMR
7 Tips for Adopting Emerging Research Technology
5 min read
How to integrate ResTech into your org.
Bala Rajan
Senior Vice President at Reach3 Insights
Dave Carruthers Shares His Winning Formula
18 min read
The evolution of the market research industry and his tips for becoming a successful entrepreneur.
Rudly Raphael
CEO/Founder at Eyes4Research
Three Trends That Will Define Market Research in 2021
4 min read
Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”
Is In-Person Research Dead? Or Just Hibernating?
5 min read
Remote research has its limits. But is remote research gone for good?
Brett Watkins
CEO at L&E Research
Communities: The Key to Strategic Research in the COVID-Era?
4 min read
Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Virtual Focus Groups Could Become the Norm Post-COVID-19
3 min read
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
2020 Has been Difficult but 2021 is Full of Possibilities
5 min read
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
Eliza Jacobs
Director, Consumer Insights & Analysis at PBS
Four Ways to Make Research Truly Representative
5 min read
Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.
Lights, Camera, Action: How to Best Leverage Video Feedback
3 min read
How to implement a successful video feedback strategy
Malkit Kaur
Enabling Better Business Decisions Through Real-Time Conversations
3 min read
Discuss.io used live video technology to increase consumer engagement for clients.
Zach Simmons
Math & Magic: How to Amplify Research Storytelling with Video
3 min read
Voxpopme case study to quickly & effectively operationalize video in research.
Dave Carruthers
Founder & CEO at Voxpopme
(Video) Data Mining in Market Research
4 min read
The challenges & opportunities in understanding unstructured Big Data from video & images
Stefan Bildea
Customer Experience Predictions for 2018
3 min read
The trends driving customer-centricity in 2018.
Zarina de
Top 7 Video Content Analysis Tools
3 min read
Mike Kuehne investigates the landscape of video analysis tools and their common applications.
Mike Kuehne
The Future of Video for MRX
4 min read
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
Alistair Vince
Welcome to the Third Age of Focus Groups
4 min read
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
Jamin Brazil
Chairman & CEO at HubUX
See It First At IIeX
1 min read
IIeX North America is coming up June 12 – 14 in Atlanta. Check out this video to see why it’s a special event in the industry landscape.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Unlimited Length Mobile Video Uploads – Are we there yet?
5 min read
Our challenge as platform providers is getting ever-increasing file sizes to the research platform where they can be viewed and analyzed.
Dan Weber
Owner at Itracks
What Is Microsoft Up To With Their New Video Testing Offering?
4 min read
Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Focus Group Turns 60: Time For An Upgrade?
5 min read
Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.
Dean Macko
Research Vice President at Voxpopme
Guest Post: Why Video is about to Cross the Chasm for Research
11 min read
Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIeX On Demand: 500+ Presentations On Insight Innovation
2 min read
Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web!
Dana Stanley
Chief Revenue Officer at Greenbook
#IIeX Focus Series – Technology & Market Research (3 of 5): Photo & Video
2 min read
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos
Phil Rance
MRMW: Some New Options For Remote Participation & My Thanks To All Who Helped
5 min read
The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees. For those unable to attend, MRIA is offering a live simulcast.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook