Categories
February 1, 2024
Greenbook Future List Spotlight: Erik Fraser
Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative research.
Editor’s Note: The following interview features a 2024 Greenbook Future List honoree, Erik Fraser. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers.
Introducing Erik Fraser, Senior Consultant at Narrative Research
Erik is a highly skilled market and competitive insights researcher, project manager, and consultant. Throughout his diverse career, Erik has consistently delivered results by helping clients in various industries find answers to their most challenging questions. With expertise in strategy development, project management, and both qualitative and quantitative research, Erik brings a wealth of experience to each engagement.
He is committed to staying current with the latest research technology and methodologies, ensuring clients benefit from new insights and compelling storytelling. Outside of his work at Narrative Research, Erik enjoys spending time outdoors with his family and dog, pursuing ceramics, and writing a weekly Customer Insights Newsletter that highlights the industry's latest developments.
What's a fun fact about yourself that would surprise people to know?
When I was living in the UK, I got involved in background acting to help pay the bills. I’ve taken part in a lot of theatre growing up and I thought it would be a fun way to earn some money while seeing how movies are made. If you are looking for me, you can find me running behind a tank driven by Brad Pitt and Shia LaBeouf in Fury, dancing in a nightclub with Ismelda Staunton in PRIDE, or reading a Spanish romance novel in a bomb shelter in London for The Imitation Game. Even working background in these films gives you a strong appreciation of the level of detail they require, right down the hair styling and costuming of a background actor in a rushing down some stairs in a 2-second cut scene. The biggest downside, however, was being asked to grow a mustache at a point in my life where I should have been asked to do the opposite.How has market research changed since you first started your career?
Tell us about any advocacy/volunteer/association work you're doing within the industry. What issues are you trying to solve? Why is this work critical for the industry?
What challenges do you see facing newer MRX professionals as technology advances?
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Karen Lynch
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Rachael Lynn on Leadership, Team Building, and the Future of Insights Operations
2026 Future List Honoree Rachael Lynn discusses leadership, team building, and the evolving role of operations in market research.
ARTICLES
Top in Future List Honorees
Rachael Lynn on Leadership, Team Building, and the Future of Insights Operations
2026 Future List Honoree Rachael Lynn discusses leadership, team building, and the evolving role of operations in market research.
Karen Lynch
Head of Content at Greenbook
Federico Adrogué: A 2026 Future List Honoree on AI, Blockchain, and MRX
2026 Future List Honoree Federico Adrogué, CEO of Bondum, shares how AI, blockchain, and fundamentals are shaping MRX.
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Juana Merlo
Meet Juana Merlo, CEO of ShopApp, who launched a research firm at 27, blending tech, strategy and shopper insights to shape the future of the industry...
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Stephanie Vincent
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Head of Content at Greenbook
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
