quantitative research
Where to Find Market Research Jobs: Career Resources, Job Titles, and Skills Employers Want
7 min read
Find market research jobs, top career resources, in-demand job titles, hiring companies, and the skills employers seek today.
Ashley Shedlock
Content Producer at Greenbook
Future Trends Emerging in Mixed-Method Marketing Research
7 min read
Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows.
Ashley Shedlock
Content Producer at Greenbook
Ethical by Design: The Questions Every Mixed-Method Research Team Should Be Asking
8 min read
Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed...
Ashley Shedlock
Content Producer at Greenbook
The AI Divide: Navigating the New Research Landscape
3 min read
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
5 min read
Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...
Nicky Marks
CEO at Censuswide
How to Choose Between Qualitative and Quantitative Testing for Your Research Project
5 min read
Learn when to use qualitative vs quantitative research and how modern insights teams combine both for smarter decisions.
Ashley Shedlock
Content Producer at Greenbook
How to Explore Opportunities in Consumer Insights and Data Analysis
4 min read
Learn how to explore consumer insights and data analysis careers with skills, methods, examples, and future AI-driven opportunities.
Ashley Shedlock
Content Producer at Greenbook
Therapeutic Listening in Market Research: Understanding How Advertising Really Lands
6 min read
Traditional ad testing misses real audience experience. Discover longitudinal ad ethnography to uncover what truly resonates over time.
Ben Elliott
Director of Strategic Insights & Analytics at NewtonX
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
4 min read
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Content Producer at Greenbook
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
Reclaiming Conversation in the Age of AI
14 min read
How conversation is reshaping AI-driven market research. Insights from 15 industry leaders on trust, relevance, and the future of human-led insights.
Kathy Cheng
Co-Founder & CEO at Nexxt Intelligence
Karen Lynch
Chief Programming Officer at Greenbook
The Future of Market Research: Why Mixed-Method Insights Are Redefining Strategic Decision-Making
4 min read
Explore how mixed-method market research blends qualitative depth and quantitative scale to drive smarter, future-ready business decisions.
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
6 min read
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Partner Content
Stop Worshipping Significance: Rethinking Research for Business Decisions
3 min read
Quant’s appeal was speed and cost, not always significance. Discover why using large samples by default can lead to wasted insights.
Florian Hendrickx
CGO at Conveo
Strategic Growth: Driving Decisions with Advanced Market Insights
5 min read
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
Meeting the Moment in Online Quantitative Research
Explore how leading platforms are transforming online quantitative research to tackle data quality, ...
Mixed Method Marketing Research: A Complete Guide
5 min read
Learn how combining quantitative and qualitative data in marketing research delivers deeper insights, with real-world examples, tools, and best practi...
Ashley Shedlock
Content Producer at Greenbook
5 Examples of Quantitative Research Methods & When to Use Them
9 min read
Quantitative research uses stats to analyze data, uncover patterns, and test hypotheses. Learn 5 key methods and when to apply them for impactful insi...
Ashley Shedlock
Content Producer at Greenbook
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
2 min read
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior,...
Mary Emerson Baker
VP, Market Research at Suzy
Why Fully-Integrated QualiQuant Projects Are the Future of Mixed Methods Research
7 min read
Explore the next step in mixed-method research with fully integrated QualiQuant projects, combining qualitative and quantitative insights seamlessly.
Ashley Shedlock
Content Producer at Greenbook
Synthetic Data or Synthetic People?
5 min read
Delve into the implications of synthetic data in marketing. Learn why relying solely on quantitative data may overlook human insights that drive succe...
Ben Jenkins
Co-Founder at Okay Human
UX Research Methods for every Market Research Toolkit
5 min read
Unveil the fundamental UX research methods employed by experts. Equip market researchers with valuable insights for improved collaboration and effecti...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
Chatbot and Virtual Assistants: Research Partners that Work 24/7 and Never Get Tired
7 min read
AI-powered chatbots & virtual assistants optimize customer experience with personalized support & round-the-clock assistance for brand loyalty & effic...
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Building Global Standards in Qualitative Research: Martha Llobet on AQR’s Vision
Karen Lynch
Chief Programming Officer at Greenbook
Greenbook Future List Spotlight: Shawnna Mullenax
8 min read
Explore the expertise of Shawnna Mullenax, a social scientist at PSB Insights, specializing in data-driven insights and innovative research methodolog...
Karen Lynch
Chief Programming Officer at Greenbook
Qualitative vs. Quantitative Market Research: Why Not Both?
8 min read
Discover the benefits of qualitative and quantitative methods. Learn how to leverage both approaches for insights into consumer behavior and industry ...
Ashley Shedlock
Content Producer at Greenbook
From Consumer Insights Revolution to Global CX Standards with Kerry Hecht
Discover the power of qualitative research with Kerry Hecht, CEO of 10k Humans. Learn about the impo...
Surveying the Future: Thoughts on Market Research in the Digital Age
2 min read
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strate...
Steve Seiferheld
Sr. Director, Center of Excellence Research & Design Strategy at Suzy
Unveiling the Human-Centric Research Revolution with GoodQues
14 min read
Uncover GoodQues' dedication to a "human-first" approach, emphasizing comfort and authenticity. Utilizing tech to prioritize quality and human-centric...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Greenbook Future List Spotlight: Erik Fraser
4 min read
Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative r...
Karen Lynch
Chief Programming Officer at Greenbook
Computer Does Qual: Avoiding AI-Overclaim and False Equivalency
4 min read
Discover the limitations of AI-interviewing and the importance of human interaction in qualitative research with our insightful article.
Jack Wilson
Innovation Lead at 2CV
Building a Deeper Understanding of the Customer Through a Values-Based Customer Segmentation
4 min read
As businesses aim to deliver personalized experiences, customer segmentation remains a critical tool. Learn how to enhance customer segmentation strat...
Mai Marcelo
Head, Customer Intelligence at Globe Telecom
Moving Away from a Narcissistic Market Research Model
3 min read
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Devora Rogers
Chief Strategy Officer at Alter Agents
The Greenbook Podcast
The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Karen Lynch
Chief Programming Officer at Greenbook
It is Time to Quit the Mobile Sampling Skepticism
4 min read
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...
Jesper Kvisgaard
CCI Director at CO-RO
What Design Thinking and Human Centered Design can Learn from Marketing Research
4 min read
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...
Ken Roberts
Chief Innovation Officer at Forethought
Let’s Get Conversational!
2 min read
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
The Biggest Challenges Facing Millennials Going into 2022 and Beyond
2 min read
Millennials: their drivers of happiness and their biggest challenges.
Jamin Brazil
Chairman & CEO at HubUX
Validating Advertising Campaigns During a Tumultuous Year
4 min read
A case study focused on an insurance company’s advertising strategy.
Suzy
Gaming Website UX Testing
5 min read
Build an insight community to use for products and industry research.
ISA Corp
Lies, Damned Lies and Survey Research
5 min read
Data doesn’t have any pure meaning; it must be interpreted.
Terry G.
Partners at Customer Experience Partners, LLC.
Getting It Right with Hunter Thurman of Alpha-Diver
20+ min read
The model-based approach helps to understand drivers of human behavior.
Gregg Archibald
Managing Partner at Gen2 Advisors
Diving Deep on Creative Development
4 min read
Brand messaging that is relevant to their target audience.
Methodify by
8 Ways to Maximize the Value of Voice in Your Research
6 min read
Detect people’s emotions in their voice based on pitch and tone.
Mike Page
Co-founder and CEO at Phebi.AI
Complex Brand Questions Require Multi-Modal Market Research Approaches
3 min read
How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...
Devora Rogers
Chief Strategy Officer at Alter Agents