market research innovation
The CEOs Shaping the Future of Market Research
Discover the strategic vision behind Riwi's acquisition of CoolTool as CEOs Greg Wong and Dmitry Gai...
Greenbook Future List Spotlight: Erik Fraser
4 min read
Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative r...
Karen Lynch
Chief Programming Officer at Greenbook
Greenbook Announces the GRIT Most Innovative Suppliers by Service Area
7 min read
Explore Greenbook's 2023 GRIT Top 50 Most Innovative Suppliers list. Discover top suppliers in full service research, qualitative research, and more.
Dana Stanley
Chief Revenue Officer at Greenbook
Innovation Management: Learning by Doing (Part Eight)
3 min read
Learning by doing for innovation.
Nicholas Lee
Senior Designer at Northstar Research
The Power of Audio
4 min read
Audio collection & deliverables should in your insights toolbox.
Katrina Noelle
How to Communicate the Value of Market Research
6 min read
Clear communication of the ROI of insights and the benefits it brings.
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
The Agile Researcher: A Survival Guide
6 min read
Four ways to approach agile research and the related implications.
Simon Edwards
President at The Research Society Australia
The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?
5 min read
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
Annie Pettit
Chief Research Officer, North America at E2E Research
Why Text Data Is the Future of Business Intelligence
4 min read
Text data can offer invaluable insight into a company’s performance.
Ben Hookway
CEO at Relative Insight
How to Build Confidence in Innovative Research
5 min read
Seven tips for presenting innovative research to your client.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Your Online Research Methodologies Are Disqualifying
4 min read
Addressing research that is inaccessible to people with disabilities.
Timothy Cornelius
Director of Operations at QuestionPro
Interdisciplinary Research: Benefiting from Diversity of Thought
4 min read
Interdisciplinary research helps shape unique MR studies & solutions.
Batukhan Taluy
General Manager at Uservision
Building Positive Feedback Loops Into Your Insights Engine
6 min read
Harnessing feedback from employees to improve your insights engine.
Jordan Slabaugh
CMO at Bloomfire
Take a Risk with Disruptive Insights
6 min read
Disrupt your understanding of consumer behavior by analyzing risk.
Seán McNally
Founder & Managing Director at Eris Strategy
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
7 Tips for Adopting Emerging Research Technology
5 min read
How to integrate ResTech into your org.
Bala Rajan
Senior Vice President at Reach3 Insights
Innovation Management: Disruptive Innovation (Part Four)
3 min read
Disruptive innovation: What it is and why it’s important to MR.
Emma Galvin
Creative Designer at Northstar Research
Adding Research Value with Predictive Insights
4 min read
Why your insights should be both descriptive and predictive.
Joel Rubinson
President at Rubinson Partners Inc
3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare
4 min read
Pharma market researchers must adapt to changing consumer desires.
Jackie Drees
Content Specialist at Phreesia Life Sciences
Atomic Research: What It Is And Why You Should Be Doing It
3 min read
Introducing “atomic research” and how it benefits market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
The Corporate Turnaround and the Insights Messenger: Shoot at Will
6 min read
Marketing research as an agent for real change.
Ken Roberts
Chief Innovation Officer at Forethought
How to Support Ukrainian Researchers Right Now
6 min read
How the MR community can leverage its strengths in support of Ukraine.
Karen Lynch
Chief Programming Officer at Greenbook
The Rise of the Multi-Billion Dollar ResTech Industry
3 min read
Online sample is finding its place by driving innovation in ResTech.
Building a Culture of Innovation in Market Research: A User’s Guide
3 min read
Cultivating an innovative culture in MR to drive growth, performance and valuation
Laura Livers
Chief Executive Officer at Focus Pointe Global
When it Comes to Political Research, the Answers Aren’t Always in the Data Book
3 min read
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
Adam Rossow
Marketing Consultant at Benenson Strategy Group
11 Potentially Game-changing Companies From The Insight Innovation Competition 2016
5 min read
Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Hacking & Collaborating: Disruptive Innovation through Inspiration
5 min read
In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...
Kevin Lonnie
Founder & CEO at KL Communications Inc
GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research
5 min read
To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
#IIeX: Frugal by Necessity or by Choice
4 min read
At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...
Jeffrey Henning
Chief Research Officer at Researchscape
#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.
2 min read
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
2 min read
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing
1 min read
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : Impact of Multi-Screen Strategy Across the Purchase Funnel
2 min read
Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...
David Brudenell
Managing Director at Eclipx Group
Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building
3 min read
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...
Joel Rubinson
President at Rubinson Partners Inc
Smarter Data: Challenges And Opportunities
9 min read
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
Eric Meerkamper
President at The RIWI Corporation
Social Media Week Big Take-Away: Context
5 min read
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
Kate Davids
Marketing Intelligence Strategy Manager at First Republic Bank
Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards
3 min read
The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?
2 min read
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
Ari Popper
Man vs. MR’s Goldmine, Mobile: The Medium Is The Message
3 min read
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Ben Leet
General Manager UK at YouGov
A Blizzard Of Insights At The Sentiment Symposium
4 min read
Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
Bill Weylock
Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012)
5 min read
Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.
Ben Flavel
Innovation Manager at Geofabrics
Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys
3 min read
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns
4 min read
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.
3 min read
If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...
David Rabjohns
Founder at LRWMotiveQuest
Should DIY Be A Dirty Little Word?
2 min read
The pejorative tone that many people associate with DIY raises a few thoughts…
Ray Poynter
Chair of the Professional Standards Committee at Esomar
How VoteIT Is Planning To Reshape Decision Making: An Interview With Jim Longo
7 min read
And the disruption of the traditional market research continues. The latest example? VoteIt.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
AIMing For Research Relevance In Latin America
6 min read
After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Highlights from the start of Market Research in the Mobile World
2 min read
Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.
Kristin Schwitzer
President at Beacon Research
Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted
3 min read
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
#MRMW Preview: Why Location is the Killer Feature of Mobile Research
4 min read
That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...
Thaddeus Fulford-Jones