The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Editor’s Note: Late last year our good friends at Research Access asked if we would like to conduct a monthly webinar series with them on the “big ideas” impacting market research. The premise is simple: we chart out the topics, recruit experts on the topic for a panel discussion, and have a live chat with audience participation. Since I am pathologically incapable of saying “no” to things like this, of course we agreed.

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headache to a Competitive Advantage”.  This first webinar is going to be great, with some heavy weight experts in their respective disciplines tackling the practical issues of where we are in the implementation of big data offerings, the challenges facing the market research industry as a result, what it means for the future and even more importantly, how can this model provide real, tangible ROI for clients. We’ll also be doing summaries of the webinars and posting the recordings on our respective sites.

So where does this webinar fit into the blog and the overall GreenBook strategy? GreenBook is becoming a true multimedia organization and it’s a lot of fun to be a part of this transition. In addition to this blog, digital publishing, content marketing, and of course the advanced directory platform we are increasingly embracing various event strategies to deliver more value to the market research industry.  The Research Access/GreenBook webinar series joins Radio NewMR (our ongoing weekly podcast with Ray Poynter and the NewMR team), our general support of all NewMR virtual seminars such as next week’s Mobile Research in 2012, our involvement with various industry organizations and their initiatives and our own live event series of conferences such as Market Research in the Mobile World as another channel to bring the global business insights community fresh information, perspectives, and resources to help us all grow and thrive in a rapidly changing market.

By Dana Stanley

There are a lot of buzzwords out there in market research, and Big Data is one of them. I’ve been hearing that term everywhere.

I’m proud to announce that Research Access is partnering with GreenBook to bring you a webinar to help you understand Big Data.

This is the first in a series of webinars to be brought to you in 2012 in an exciting partnership between Research Access and GreenBook.

The webinar is entitled, “Turning Big Data from a Headache to a Competitive Advantage,” and it will be held on Tuesday, February 21 at 1pm EST / 10am PST.

Click This Link to Register

We’ve assembled a panel of experts to help you understand Big Data and, more importantly, give you practical tips for how to analyze it and turn it to your advantage.

I will be moderating the session, and joining me will be four expert panelists:

• Steve Cohen of In4mation Insights
• Charlie Wardell of Decooda
• Romi Mahajan of Metavana
• Lenny Murphy of GreenBook

Sign up for the webinar today, and when you attend, tweet your questions to the hashtag #mrxideas.