respondent engagement
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
Partner Content
The Five Eras of Online Sampling: An Industry Perspective
5 min read
A 20-year industry veteran reflects on the key eras that reshaped market research, from shifting strategies to evolving KPIs.
Michael McCrary
CEO at PureSpectrum
Karen Lynch
Chief Programming Officer at Greenbook
It’s More Than a Feeling: the Power of Music in Qual Research
4 min read
Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.
Katie Gillespie
Head of Research at Sympler
The Hero’s Journey: Celebrating Friction in Consumer Research
4 min read
Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...
Katie Gillespie
Head of Research at Sympler
Who Are You Asking? New Thinking in Online Research
6 min read
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Rafał Sobczak
CEO at SoftArchitect
Data Degradation Factoring as It Relates to Respondent Engagement
3 min read
One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have parti...
Greg Matheson
Co-CEO at Quest Mindshare
Is Money the Best Reward for B2B Respondents?
3 min read
Incentivize B2B survey respondents without sacrificing data quality.
Martin Cawley
Associate Director at Sample Answers Ltd
Interview with Nacho Racca
20+ min read
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout
5 min read
Optimize DIY surveys to make them more effective and strengthen data.
Steve Wigmore
Director of Agile Solutions, Profiles Division at Kantar
Supply, Demand and Sustainability in Market Research
5 min read
The insights industry is facing a global supply shortage.
Bonnie Breslauer
Chief Customer Officer at DISQO
Intensity Isn’t a “Nice to Have” Feature of X-Data, it’s a Critical Predictive Indicator
5 min read
Capturing intensity improves the accuracy of experience types by at least 60%.
Greg Haudek
Sr. Advisor, R&D, and Director of Operations and Product Marketing at Vizbii Technologies, Inc.
Why Virtual Focus Groups Could Become the Norm Post-COVID-19
3 min read
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
Generalizing: The Bane of Insights
3 min read
I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field o...
Ron Sellers
Wireframing 101 for Market Researchers
4 min read
7 tips to build a reliable wireframe for online platforms.
Emma Galvin
Creative Designer at Northstar Research
Communities: There’s An App For That!
4 min read
Unleash the true power of your community using apps.
Dan Fleetwood
President, Research & Insights at QuestionPro
Using the Power of the Crowd to Combat Loneliness and Isolation
3 min read
Using in-depth, real-time community conversations for targeted insights.
Andrew Konya
CEO at Remesh
Quick! You’ve Got Her Attention!
5 min read
Win your consumer’s attention by creating a rewarding experience for respondents.
Ed Staples
Senior Director of Business Development at ProdegeMR
How to Design Research Game Concepts
4 min read
Gamifying research offers a look into players’ implicit and system 1 thinking
Emma Galvin
Creative Designer at Northstar Research
The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles
6 min read
A new sampling method is discussed for mobile surveys which promises better representativity than current approaches
John Papadakis,
at Pollfish, Microsoft Research, PredictWise
Maximizing Mobile Study Effectiveness
3 min read
Capturing mobile respondents’ attention with concise questionnaires
Nathan Wimble
Driving Innovation with Empathy
3 min read
Exceptional respondent experience begins with human empathy
Lev Mazin
CEO at AYTM
The Wall by Schlesinger Enhances Qualitative Engagement of Physicians
2 min read
Finding quick & actionable insights through a compelling respondent experience
Sue Maldonado
Research on Recruitment 2018
3 min read
Best-practices to address the issue of accessing quality and representative sample.
Hugh Carling
Co-Founder at Liveminds
Better Together
3 min read
A creative approach to increase respondent engagement
Rhiannon Price
Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences
4 min read
Adoption of user experience & accessibility for higher engagement.
Betty Adamou
CEO & Founder at Research Through Gaming
5 Changes We Can Expect for the Future of Respondent Engagement
11 min read
Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook’s survey on respondent engagement and rewards.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight
12 min read
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
Ross McLean
Improve Your Questionnaires with Visual Design
4 min read
Improve your questionnaires with visual design for higher respondent engagement.
Emma Galvin
Creative Designer at Northstar Research
Conducting Latam Online Research? Read This First
5 min read
Find out how to conduct successful research in Latin America with this guide to navigating the region.
Andreina De
LATAM Marketing and Communication Specialist at Netquest
Machine Learning Bolsters Market Research
3 min read
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Frank Smadja,
Reaching for the Stars While Standing on a Garbage Pile
7 min read
Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.
Ron Sellers
The High Cost of Cheap Sample
3 min read
The fact is, bad or “cheap” sample can give you information that is dead wrong.
Rob Berger
Online Surveys Are Not Enough Part 2: Get Surveys Noticed in the Offline World
3 min read
Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.
Tim Gorham
The Engagement Crisis: There is Light at the End of the Tunnel
3 min read
The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers
6 min read
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Greg Heist
Chief Innovation Officer at Gongos
Online Surveys Are Not Enough
3 min read
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Tim Gorham
What Is Microsoft Up To With Their New Video Testing Offering?
4 min read
Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community
4 min read
The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.
Jonathan Price
Survey Respondents: The Polar Ice Caps of Market Research
6 min read
In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.
Lisa Wilding-Brown
Chief Executive Officer at InnovateMR
The Modern Research Respondent: Holding Their Attention with Dynamic Questions
4 min read
Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.
Aaron Jue
Development Director at Electronic Frontier Foundation
Using Creative Incentives to Increase Panel Engagement
3 min read
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
Jonathan Price
Shocking Incompetence by a Major Brand
4 min read
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Ron Sellers
Keeping up with the Millennials
4 min read
Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.
Kea Wheeler
Senior Project Director at Morpace Inc
Desperately Seeking Human
5 min read
Why we need to find the human soul within a brand.
Michelle Turner
How Fetch Rewards Is Going To Disrupt Shopper Insights Forever
20+ min read
Fetch has built a model to empower consumers in the store to make the experience easier.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Buck the Trend of Market Research Mobile Rewards
4 min read
Looking past the latest fad in incentive programs to the tried-and-true retention solution.
Greg Cicatelli
Senior Vice President & Head of US Sales at RedBrick Financial Group
Measuring Cognitive Stress & Usability of Surveys
4 min read
QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.
Vivek Bhaskaran
Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future
9 min read
The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.
JD Deitch
Chief Operations Officer at Cint
Mobile Marketing Master: 3 Principles to Follow into 2015
4 min read
Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.
Megan Ritter