Archive: consumer packaged goods
Energizing the Insights Function in the World of Tech with Marie Van Blaricum, Google
Google’s Marie Van Blaricum shares how to energize insights teams in fast-moving tech, drawing on experience from Unilever to Google.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Message Testing Redefined: How Modern Methods Drive Results
Elevate your brand's communication strategy with advanced message testing. Utilize real-time feedback and analytics to craft messages that truly reson...
Leigh Admirand
EVP and Founding Partner at Reach3 Insights
Market Research For CPG Companies: The Best Methods
Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...
Ashley Shedlock
Senior Content Coordinator at Greenbook
How to Gain Deeper Insights Through Communities: Four Projective Techniques
Target consumers’ experiences, emotions, and brand perception.
Finch Brands
at Finch Brands
Desirée Rogers Executive Insights
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.
Rudly Raphael
CEO/Founder at Eyes4Research