consumer packaged goods
The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.
6 min read
From aspiring obstetrician to insights professional, Renee Reeves’ story reveals how science, curiosity, and purpose can shape a career.
Brian Fowler
Senior Executive Director at Insights Career Network
Energizing the Insights Function in the World of Tech with Marie Van Blaricum, Google
7 min read
Google’s Marie Van Blaricum shares how to energize insights teams in fast-moving tech, drawing on experience from Unilever to Google.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Message Testing Redefined: How Modern Methods Drive Results
4 min read
Elevate your brand's communication strategy with advanced message testing. Utilize real-time feedback and analytics to craft messages that truly reson...
Leigh Admirand
EVP and Founding Partner at Reach3 Insights
Market Research For CPG Companies: The Best Methods
8 min read
Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...
Ashley Shedlock
Content Producer at Greenbook
How to Gain Deeper Insights Through Communities: Four Projective Techniques
3 min read
Target consumers’ experiences, emotions, and brand perception.
Finch Brands
at Finch Brands
Desirée Rogers Executive Insights
17 min read
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.
Rudly Raphael
CEO/Founder at Eyes4Research