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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: customer experience
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
Why MFour Bets on Fair Data and Real Behavior
Chris St. Hilaire, CEO of MFour, shares how fair trade data and validated behavior are shaping the f...
How to Turn Your Business Data into Customer Journey Improvements
Use AI and smart segmentation to analyze behavior, track feedback, and boost engagement—turning business data into personalized, conversion-driving ac...
Chris Bretschger
Managing Partner at Bastion
The Growing Need for Mystery Shopping
AI, neuroscience, and design innovation are transforming mystery shopping from basic audits into predictive tools for real-world customer experience i...
Ruth Stanat
CEO at SIS International Research
Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology
Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Driving Innovation Culture: Insights from Marilyne Chew at IIEX APAC 2025
Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.
Colin Wong
Principal Consultant at Insights Heroes
Research Methodologies
Navigating Uncertainty: Scenario Planning with Kerry Group’s David Deeley & Brian Short
Karen Lynch
Head of Content at Greenbook
Partner Content
5 Ways Real Customers Are Better Than Gen Pop for Making Billion Dollar Business Decisions
Trust real users for research to drive better insights, save costs, and build loyalty. Learn why customer-focused studies outperform general populatio...
Evolving with AI: The Key to Business Competitiveness and Innovation
Discover the need for businesses to adopt AI technologies to stay competitive. Explore how AI transf...
Karen Lynch
Head of Content at Greenbook
How Much Do Mystery Shopping Companies Charge?
Discover how mystery shopping companies charge with diverse fee structures. Evaluate costs, quality, and reputation for optimal business enhancement.
Ashley Shedlock
Senior Content Coordinator at Greenbook
How to Use Mystery Shopping Research to Improve the Customer Experience
Discover the power of mystery shopping research in improving customer experience. Uncover service strengths and exceed customer expectations to boost ...
Ashley Shedlock
Senior Content Coordinator at Greenbook
An Interview with Qualtrics’ Strategy & Research Suite Gurus
Discover the latest insights on market research and customer experience. Learn about Qualtrics' innovative research suite and their partner-first appr...
Karen Lynch
Head of Content at Greenbook
Qualtrics X4 Summit Takeaways: Strategic Leadership, Ethical AI, and Data Empowerment
Uncover the latest trends in Strategic Leadership, Ethical AI, and Data Empowerment from the Qualtrics X4 Summit. Get valuable insights from top execu...
Karen Lynch
Head of Content at Greenbook
First Impressions in CX are Almost EVERYTHING!
Explore the correlation between the beginning of the customer experience journey and overall satisfaction. Find out how to prevent negative impacts on...
Ken Roberts
Chief Innovation Officer at Forethought
How Do CX Insights Help Increase SaaS Customer Success?
Boost customer success with CX insight. Understand behavior, offer proactive support, and personalize experiences to drive satisfaction in a competiti...
Hiral Rana Dholakiya
Digital Marketing Consultant at Preceptist
How to Nurture Synthesis and Eradicate Business Conflicts with Insights
Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...
Emily James
Insights Marketer at FlexMR
Partner Content
Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language
Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change.
Ben Hookway
CEO at Relative Insight
Behavioral Science and UX and CX Research
Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Trust Diagnostics Part Three: The full-blown crisis and the destruction of social license
Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and bra...
Ken Roberts
Chief Innovation Officer at Forethought
A Letter to My Young Self
Explore the pivotal role of real-world experiences in shaping successful careers for researchers from the perspective of a client-side researcher.
Simon Edwards
President at The Research Society Australia
Conversational Design in E-commerce: Optimizing User Experiences for Sales and Support
Enhance user experiences and drive sales with the strategic implementation of conversational design in e-commerce.
Catherine Schwartz
Marketing & E-commerce Specialist
Using Customer Salience to Improve Business Success
Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...
Emily James
Insights Marketer at FlexMR
What’s the Difference Between Digital and ‘Modern Retailing’? Real Consumer Understanding
Discover the unmet needs of consumers in the digital retail experience and unlock growth in consumer preference.
Edward Bell
General Manager of Insights, Brand and Marketing at Cathay
Karen Lynch
Head of Content at Greenbook
The Business Case for Sustainability: Attracting Customers and Engaging Employees
Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate.
Chrissy Brogan
Market Development Director at Glow
Getting Digital Transformation Right: New Opportunities for Market Researchers?
Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.
Larry Friedman
5 Data Integration Mistakes and How to Avoid Them
Explore data integration challenges and how to overcome them with proactive these strategies. Overcome data integration challenges and provide proacti...
Lucy Manole
Content Writer at Marketing Digest
Building a Deeper Understanding of the Customer Through a Values-Based Customer Segmentation
As businesses aim to deliver personalized experiences, customer segmentation remains a critical tool. Learn how to enhance customer segmentation strat...
Mai Marcelo
Head, Customer Intelligence at Globe Telecom
Customer Experience (CX)
Navigating the New World of Research: A Conversation with Publix Super Markets' Lorin Drake
Karen Lynch
Head of Content at Greenbook
Customer Experience (CX)
The Human Touch in AI-Driven CX: Strategies for Success with Jeannie Walters
Karen Lynch
Head of Content at Greenbook
Customer Experience (CX)
Seamless Experiences, Lasting Impressions: Dish Network’s CX Approach with Dave Duganne
Karen Lynch
Head of Content at Greenbook
Stories to Be Told Will Elevate Your Innovation Practice
Jobs to be done is a concept that has been used by marketing and innovation organizations for more than a few decades. Its focus is on identifying nee...
Kristian Aloma
Founder and CEO at Threadline
Using Behavioral Science to Build Elite Brand Equity
In today’s marketplace, many comparable products and services are often available, making it difficu...
Explaining the Say-Do Gap
The Challenge Helping people understand the difference between why consumers say things but don’t do them is an important part of the job for a resear...
Simon Edwards
President at The Research Society Australia
People & Technology: Finding Balance in ResTech
A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…
Richard Thornton
NED at Walr
Does Your Brand Have a Cold, Wet Nose?
Many use the terms brand equity and brand health interchangeably; they shouldn’t. Brand equity refers to the size of a brand. A brand with high brand...
Joel Rubinson
President at Rubinson Partners Inc
3 Emerging Qualitative Research Trends to Watch
Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...
Emily James
Insights Marketer at FlexMR
How to Leverage ALL Your Data to Improve Customer Experiences
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Jessica Petrie,
Senior Strategic Insights Consultant at InMoment
Using Data Science to Trust but Verify
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Bonnie Breslauer
Chief Customer Officer at DISQO
The Platformification of QualiQuant Continues
Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Sumit Aneja
An interview with 2022 Future List honoree Sumit Aneja (Voxco).
Karen Lynch
Head of Content at Greenbook
Behaviorally Targeted Surveys: The Marketer’s Secret Weapon
Why should marketers be using behaviorally enhanced surveys?
Caroline Kim
Product Marketing Manager at DISQO
Assigning a Dollar Value to Your NPS Results
Six steps towards connecting your NPS data with financial returns.
Ryan Stuart
Founder & CEO at Kapiche
CX-Related Defection – Timing is Everything
Diagnosing and solving the question of customer defection.
Ken Roberts
Chief Innovation Officer at Forethought
Why Customer Loyalty is More Important than Ever
Rising acquisition costs have led to brands’ customer-centric approach.
Ashley Lightfoot
Content Marketing Manager at Latana
People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.
The potential of digital humans to transform the survey experience.
Reg Price
Co-Founder at MirrorWave
Strong Link between Bad News and Loss of Value for Portuguese Banks
A 2021 study reveals the value of unsolicited customer opinions.
Michalis Michael
Chief Executive Officer at DMR
Five Customer Experience and Market Research Predictions for 2022
Alchemer’s 2022 predictions emphasize the growing importance of CX.
Chris Benham
CMO at Alchemer