decision making
Diamonds in the Dirt: Christina Nathanson on Unearthing Insight from Life’s Hardest Moments
4 min read
Christina (Tina) Nathanson shares how resilience, curiosity, and empathy shaped her leadership across roles at Mastercard, GE, Ipsos, and more.
Karen Lynch
Chief Programming Officer at Greenbook
Insights from Psychology: Implicit Vocabulary
9 min read
System 1. System 2. Implicit. Explicit. Attitudes. Decisions. These words are all the buzz in the market research industry as theories of the mind fro...
Julia Maier,
Xpert Solutions Product Manager at Aytm
What is Behavioral Science & Why Should You Care?
7 min read
The Science of Design, a methodology rooted in Behavioral Science.
Shirin Oreizy
Founder & CEO at Next Step
Idea Meritocracy & Its Implications for Market Research
3 min read
Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.
Kevin Lonnie
Founder & CEO at KL Communications Inc
The Psychology Of The Grocery Store
4 min read
How food corporations are leveraging psychology to get millennials and shoppers to purchase more at the store.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Do Companies Buy Cheap Market Research?
4 min read
Cheapness of data is missing the point. The issue is value or perceived value of the impact of the insights generated in most cases.
Neal Cole