digital transformation
Gamevolution: Unleashing the Digital Gaming Revolution in Latin America
4 min read
Discover the thriving gaming market in Latin America, with valuable insights for stakeholders. Explore the evolving landscape and future projections.
Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts
6 min read
Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
Yauhen Zaremba
Senior Director of Demand Generation at PandaDoc
Why Marketers Should Be Excited About Apple’s iOS 15 Update
5 min read
Everything you need to know about Apple’s iOS 15 update.
Tim Parkin
President at Parkin Consulting
Understanding the Scope and Pitfalls of End-to-End Insights Automation
3 min read
Automating the data collection process can help companies.
Greg Dunbar
EVP, Enterprise Solutions at Clint
Is Brand Tracking in Market Research Relevant?
5 min read
As the world of market research moves forward, we leave what we have known as tracking research behind.
Richard Owen
The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth
3 min read
Digitally driving shopper growth by managing online product content.
Ruben Nazario
Vice President, Digital Shopper Innovation at Behaviorally formerly PRS
The Paradox of Rising CX Investment and Modest Improvements
6 min read
Should digital transformation constitute CX investment?
Ken Roberts
Chief Innovation Officer at Forethought
GreenBook Future List Spotlight: Mark David Alvarez
3 min read
GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.
Greenbook Team
The Industry is Changing and So Are We!
4 min read
How embracing behavioral science and omnichannel will help clients succeed in this new retail reality.
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
Personal Data: From Ultimate Commodity to Ultimate Asset
7 min read
How we can incent and reward individuals for contributing to the data economy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Disruption in Marketing Research: Why Full-Service Agencies are Under Threat, and How They Need to Respond
10 min read
A look into how to keep research up to par with digitization.
Chris Wells
Managing Director at Adience
COVID-19 Insights Leaders Roundtable: Edition 12
20+ min read
Digitization is here to stay.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Virtual Conversations, Real Answers
5 min read
Driving actionable insights, from online qualitative research.
Manisha Dikshit
Working in a Virtual Environment: Tools for Communication Success
3 min read
5 key software and technology tools for enabling communication.
Brett Watkins
CEO at L&E Research
COVID-19 Insights Leaders Roundtable: Edition 6
20+ min read
The stability in the uncertainty brought on by COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 4
20+ min read
Unraveling how COVID-19 will create a new normal moving forward.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why ‘No Question Research’ Will Be the Next Big Thing
4 min read
How ‘No Question Research’ will eliminate research waste.
Wim Hamaekers
It’s Good to Talk: Breaking Down Organizational Silos
4 min read
As companies transform themselves, Insights depts. can play a critical role in breaking down the silos that exist.
Zoë Dowling
Three Trends Changing Market Research, Forever
4 min read
How the digital transformation in personal data is reshaping the insights industry
Rado Raykov
Staying Alive – How to Stay Competitive With Constant Change
3 min read
Traditional CPG companies need to adopt a more agile and data-driven approach to compete with new online retailers.
Thor Olof Philogène
CEO & Founder at Stravito
Market Research – A Key Enabler of Digital Transformation
5 min read
MR has the potential to lead in guidance and assessment of new digital programs
Ajith Sankaran
Senior Vice President at Course5 Intelligence
Which Path is GfK Taking?
4 min read
Discussing GfK’s major shift in focus toward digitization and consulting efforts and the rippling effects of this trend in the MR industry
Sabine Hedewig-Mohr
What Does a Digitally Transformed Insights Department Really Look Like?
4 min read
Consumer choice is pushing companies to adapt digitally
Adam Froman
CEO at Delvinia , Methodify
Being Digital, Being Human
6 min read
Technologies enable us to turn our focus to being more human.
Per Håkansson
5 Predictions for What Building Digital Products Will Look Like in 2028
5 min read
How digital product design will change business
Thor Ernstsson