healthcare
Beyond the Linear Path: Sandeep Bansal’s Evolution from EMT to Senior Data Analyst
Learn how Sandeep Bansal turned a healthcare background and self-taught tech skills into a career in research and insights.
Brian Fowler
Senior Executive Director at Insights Career Network
From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes
8 min read
By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.
Andrew Gus
Data Analyst at Cortouch Media
The Essential Skills of the Market Researcher in Healthcare
4 min read
From Merck to Organon, Lisa Courtade reflects on three decades in healthcare insights and the skills researchers need for the future.
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Burden-of-Illness Scales: Helping or Hurting?
8 min read
Burden-of-illness scales reveal patient impact beyond symptoms, but major flaws hinder diagnosis, treatment guidelines, education, advocacy, and cover...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Recruitment Management for Global Healthcare Provider Studies
7 min read
Explore key factors in global healthcare provider recruitment, from online vs. traditional methods to cultural nuances, regulations, and regional chal...
Tatiana Barakshina
Managing Partner at Bazis Americas
Personal Network Analytics Enhances Culturally-Nuanced Market Research
6 min read
Bazis Americas uses Personal Network Analytics to study how bicultural networks influence care-seeking behavior, focusing on mental health care for de...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Is Lady Gaga A Good Influencer For Nurtec?
5 min read
Explore how research shapes influencer marketing, from campaign development to evaluation, ensuring effective brand promotion and audience engagement.
Frank Chipman
Managing Director at Advanced Insights & Marketing
Could Personal Network Analytics Help Create More Effective Influenza Immunization Campaigns?
6 min read
Discover how Personal Network Analytics can improve influenza vaccine messaging by uncovering insights to create more persuasive and effective communi...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Tech Innovations, AI in Marketing, and the Future of Consumer Engagement
Explore CES innovations, AI agents in marketing, and new metrics for consumer attention. Discover tr...
Empathy in Action: Dr. Adrienne Boissy on Transforming Healthcare Insights at Qualtrics
9 min read
Discover insights from Dr. Adrienne Boissy, Chief Medical Officer at Qualtrics, as she shares her journey in enhancing patient care and experience in ...
Karen Lynch
Chief Programming Officer at Greenbook
When Caring Is Personal: Insights from Rare Disease Caregivers
5 min read
Gain insights into challenges faced by caregivers of rare disease patients. Explore emotional, financial, and personal impacts of this life-changing j...
Wes Michael
President at Rare Patient Voice
Injection Naïve: The New Unicorn?
5 min read
Discover the complexities of recruiting injection-naïve individuals for device usability studies in the US. Explore factors such as diabetes, autoimmu...
April Leonard
Vice President of Operations at L&E Research
The Greenbook Podcast
Prescribing Change: Diversity's Impact on Healthcare & Research with Dan Fitzgerald
Karen Lynch
Chief Programming Officer at Greenbook
Care Partners: Hidden in Plain Sight. Implications for Market Research
5 min read
When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...
Lois Conklin
Senior Qualitative Research at ZS
5 Ways That Covid-19 Has Impacted Healthcare
5 min read
Explore some of the ways in which Covid-19 has impacted healthcare.
Josh Leighton
Market Analyst at IDR Medical
Advice for Delivering Digital Education to Health Professionals
5 min read
Remote learning in the healthcare education sphere.
Martha Wyatt
Associate Consultant at IDR Medical
Barriers to AI in Healthcare
4 min read
How AI both revolutionizes and complicates the healthcare industry
Martha Wyatt
Associate Consultant at IDR Medical
3 Variations in COVID-19 Vaccine Uptake Which Can Be Explained by Personality Differences
4 min read
Exploring how personality may influence vaccination rates.
Chris Harvey
Founder at Activate Research
Environmental Sustainability: Healthcare and Medical Devices
5 min read
What impact does medical device production have on the environment?
Antonia Lombardi
Market Analyst at IDR Medical