insights team
How Insights Become Business Decisions: Why the Best Research Improves Decision Quality, Not Just Action
6 min read
Discover how leading insight teams improve decision-making, build stakeholder trust, and demonstrate the business value of research.
Ashley Shedlock
Content Producer at Greenbook
Why Your Insights Team Already Has the Answers (And Can't Find Them)
5 min read
Discover how AI-powered knowledge management helps research teams unlock existing insights and drive better business decisions.
Daniel Graff-Radford
CEO at Discuss
The Always-on Agency: How to Survive the Shift to Intelligence-Native Organizations
4 min read
The insight agency model is under pressure. In an always-on world, success depends on becoming a decision partner, not just a supplier of research pro...
Hannah Mann
Founding Partner at Day One Strategy
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Quiet Infrastructure Behind Modern Insights
2 min read
Qualitative research remains a craft of deliberate choices. As analytics teams expand methods for scale, researchers continue to prioritize depth, con...
Laura Pulito
Vice President of Research at Recollective Inc.
How Insights Wins When Everyone Can Prompt AI
3 min read
The GRIT Report reveals insights teams in transition, with AI accelerating the spread of research, analytics, and decision-making across the enterpris...
Monika Rogers
SVP, Growth Strategy at CMB
How to Improve Collaboration Between Market Research and Product Teams
6 min read
Boost product success by aligning research and product teams—test assumptions with real user behavior to plan releases with greater confidence.
Tasbhih Amin
Marketing Manager at Cirface
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
Building a Successful Career in Market Research: Skills, Insights, and Advancement
5 min read
Market research jobs shape business strategies by analyzing data on consumer behavior and trends. Learn how to excel with analytical skills, creativit...
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller
Karen Lynch
Chief Programming Officer at Greenbook
How to Secure Budget for Your Insights Engine
5 min read
One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
3 Ways to Improve Cross-Functional Knowledge Flow
4 min read
Compared to companies with a lower level of insights maturity, advanced insights-driven businesses are more likely to report enviable revenue growth, ...
Jordan Slabaugh
CMO at Bloomfire
Delivering Insights That Drive Organization-Wide Action
2 min read
While the pandemic drove insights professionals to respond to many rapid changes, one thing has remained consistent: the vast, organization-wide audie...
Jordan Slabaugh
CMO at Bloomfire