Archive: Large Language Models (LLMs)
AI is an Opportunity. The Problem is IA—Insight Atrophy
The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center.
James Forr
Head of Insights at Olson Zaltman
The 3Fs of AI Moderated Interviews: A Framework for Good Questions
Explore the evolution of AI-moderated interviews with Quick Qual. Discover how these solutions enhance consumer insights while saving time and costs.
Adam Stanley-Smith
CEO at Meaningful
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Independence Is on the Rise in Insights
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
Brian Fowler
Senior Executive Director at Insights Career Network
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Smarter Surveys, Faster: How AI is Transforming Survey Design
Explore how AI is transforming survey design—from writing better questions to optimizing flow and logic with powerful, purpose-built tools.
Ashley Shedlock
Senior Content Coordinator at Greenbook
AI’s New Power Move: Why HubSpot’s OpenAI Integration Is a Wake-Up Call for the Research Industry
HubSpot’s OpenAI integration signals a shift: AI is becoming the gateway to business knowledge—transforming how insights are accessed, used, and value...
Karen Lynch
Head of Content at Greenbook
Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
For Researchers, Artificial Intelligence is Inevitable
AI is reshaping market research. Learn why AI-native platforms are transforming workflows, cutting costs, and redefining the role of the researcher.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Partner Content
AI Agents: The Secret Weapon for Gaining Deeper Consumer Insights
Discover how AI-powered agents and focus groups are reshaping consumer research, boosting speed, scale, and depth for insights professionals worldwide...
Vivek Kumar
CEO & Co-founder at Socialtrait
Karen Lynch
Head of Content at Greenbook
The Role of Artificial Intelligence in Market Research: Opportunities and Limitations
AI enhances market research with efficiency and insights but can't replace human-led studies. Explore its strengths, limitations, and future potential...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
ORIGINAL VOICE: the most important goal for market researchers
AI is everywhere—driving efficiency, analyzing data, and even creating ads. But with everyone experimenting, how do we navigate this rapidly evolving ...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
AI: The Next Opinion Leader in Health Communication
Discover how Generative AI combats health misinformation by providing accurate info through social listening and chatbots, with ethical use key to its...
Gilad Barash
Senior Data/AI Strategist at Who's Your Data?
Beyond Surface Insight: How Behavioral AI Uncovers New, Deep Behavioral Insights for Market Researchers
Explore how AI, LLMs, and NLP revolutionize market research. Uncover deep consumer insights and psyc...
Principles to Follow for Success with Synthetic Sample
Embrace the future of market research by combining human insights and reliable synthetic samples for unbiased research and enhanced brand perception.
Neil Dixit
Founder and CEO at Panoplai
The Automation Era: AI Tooling and the Magnification of Consequences
Discover how AI tools enhance fraud detection, emphasizing transparency, fairness, and privacy. Navigate the automation era with trust and efficiency.
Monica Bush
VP of Information Security at Tango, a division of Blackhawk Networks (BHN)