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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: live event
What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
Save the Date! IIEX North America is Coming to Washington, D.C. in 2025
IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...
Jasmine Matthews
Head of Marketing
Research Methodologies
MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy
Karen Lynch
Head of Content at Greenbook
Igniting Curiosity: Insights, Innovations, and Ethics in Market Research
Stay informed on events and innovations in the industry. Dive into fresh products like Neurons' AI c...
2 Minutes on What to Do at IIEX North America
Discover groundbreaking ideas and vibrant discussions at IIEX North America 2024. Explore the latest...
IIEX APAC 2024 Speaker Interview with Rasika Mathur
Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...
Karen Lynch
Head of Content at Greenbook
Why You Should Attend IIEX Behavior 2023 Conference
Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...
William Leach
Founder / Mindstate Group at Mindstate Group
Artificial Intelligence and Machine Learning
MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy
Karen Lynch
Head of Content at Greenbook
Market Research Magic: Unveiling the excitement at the IIEX 2023 Show
I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…
Jim Jacobs
CEO and Founder at Focus Insite
AI Takes Center Stage at IIEX North America
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...
Chris Young
AVP, Business Development at InnovateMR
Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...
Janet Standen
Tulips from Amsterdam: Our IIEX Europe 2023 experience
Highlights and takeaways from IIEX Europe 2023 through a Mustard lens. For us here at Keen as Mustard, staying ahead of the curve on the latest techno...
Braden MacDonald
Account Executive at Keen as Mustard
Artificial Intelligence and Machine Learning
MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
Karen Lynch
Head of Content at Greenbook
7 Things I Learned at IIEX Europe
Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...
Cecilia Sylvan
Senior Director at The Big Picture
Experiencing X4: The Experience Management Summit
Early in the morning of March 8, 2023, 10,000 professionals, dressed in their best business casual attire, clutching backpacks and cups of coffee, str...
Karen Lynch
Head of Content at Greenbook
Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
Quantifying the Impact of Insight Innovation
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank
Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are...
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak
Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...
Colin Wong
Principal Consultant at Insights Heroes
Celebrating 10 Years of Innovation with IIEX
Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook