online qualitative
The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
6 min read
Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.
Ashley Shedlock
Content Producer at Greenbook
Digital Qual is Not a Replica — It’s a Reinvention
2 min read
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Laura Pulito
Vice President of Research at Recollective Inc.
Online Versus In-Person Focus Groups
4 min read
Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...
Dave Carruthers Shares His Winning Formula
18 min read
The evolution of the market research industry and his tips for becoming a successful entrepreneur.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Spotlight: Katrin Krüger
4 min read
GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.
Greenbook Team
How Online Qualitative Research is Like Buying a Car… and How It Can Be Made Simpler
5 min read
Three keys to simplifying the process and making your virtual research experience better.
Brett Watkins
CEO at L&E Research
A Sit Down With Rebecca Brooks
13 min read
Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Is In-Person Research Dead? Or Just Hibernating?
5 min read
Remote research has its limits. But is remote research gone for good?
Brett Watkins
CEO at L&E Research
Communities: The Key to Strategic Research in the COVID-Era?
4 min read
Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Five Challenges to Overcome for Successful Market Research Online Communities
4 min read
Market research online communities can deliver unbeatable insights instantly and provide great ROI.
Lisa Boughton
Director & Co-Founder at Angelfish Fieldwork
The Forms, Fails and Opportunities of Online Qual Communities
5 min read
Pushing past old design frameworks into more creative ways to capture insights
Dana Cassady
Manager, Client Development at Recollective
Lights, Camera, Action: How to Best Leverage Video Feedback
3 min read
How to implement a successful video feedback strategy
Malkit Kaur
Three New Qualitative Research Technologies That Will Change Marketing and Innovation
7 min read
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
Monica Zinchiak
Making Online Qualitative a Success: Through Their Eyes and in Their Shoes
7 min read
Katja Cahoon explores the challenges and benefits of online qualitative research.
Katja Cahoon
Managing Founder at Beacon Insight Group
Welcome to the Third Age of Focus Groups
4 min read
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
Jamin Brazil
Chairman & CEO at HubUX
Are Myths Stopping You From Engaging in Online Qualitative Research?
3 min read
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.
Katja Cahoon
Managing Founder at Beacon Insight Group
How to find the Right Online Qualitative Platform for You
4 min read
Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.
Katja Cahoon
Managing Founder at Beacon Insight Group
Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?
8 min read
We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
5 Reasons Online Studies Fail
4 min read
Here are five reasons why most online qual studies do not deliver on expectations. And all of them are fixable.
Ray Fischer
What Is Microsoft Up To With Their New Video Testing Offering?
4 min read
Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable
8 min read
Three steps to make your consumer collaboration a real success in the long run.
Anouk Willems
Manager - e-CF NEXT at EXIN
Ethnography: The Gateway Into Customer Experience Research
4 min read
The principles that drive traditional ethnography are alive and well in the connected world.
Stephen Cribbett
FocusVision + Revelation: Why It’s A New Day for Qualitative Research
6 min read
With the merger of FocusVision and Revelation, qualitative research now has a technology company that can achieve critical mass.
Steve August
How To Get The Most Out Of Your Online Qualitative Research
7 min read
Paul Rubenstein shares his best practices for getting the most out of qualitative research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A Sparq of Innovation for Online Research? Vision Critical Does It Again.
6 min read
Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Changing Landscape of Online Qualitative Research
6 min read
Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.
Derek Sawchuk
Vice President - Business Development at Maru/Matchbox
21st Century Innovation Inputs and Validation Part 2: Ideation and Insights-Gathering
3 min read
Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, ...
Tamara Barber
7 learnings from the Super Bowl XLV (2011) Mobile Ethnography
6 min read
How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.
Kristin Schwitzer
President at Beacon Research
Mental Spring Cleaning
13 min read
Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Mingleverse: Next Level Of Skype… And Maybe A New Paradigm For Virtual Focus Groups?
2 min read
Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned. So what is Mingleverse? Mingleverse offer...
Prashant Hari