participant engagement
Navigating Personal Disclosures in Qualitative Research: To Share or Not to Share?
4 min read
Should qualitative moderators share personal info? Explore how balancing disclosures fosters empathy while avoiding bias to ensure genuine research in...
Amy Spencer
Co-Founder at The Research Heads
AI in Market Research Shines a Light on Research Itself
4 min read
Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.
Andrew Reid
CEO and Founder at Rival Group
Optimizing the Invitation to Increase the Response Rate in Online Surveys
6 min read
Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...
Truong Trung
Research Executive at Ipsos
A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions
2 min read
Ten survey questions that can improve survey engagement or spoil it.
Karine Pepin
Co-Founder at The Research Heads
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research Top Issues & Trends
7 min read
Identifying the key trends and current challenges in the MR industry.
Jamin Brazil
Chairman & CEO at HubUX
Attracting the Right Members for a Successful Community
6 min read
Discussing how to find the right respondents for your market research.
Emily James
Insights Marketer at FlexMR
How to Effectively Incentivize Gen Z to Participate in Market Research
3 min read
In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.
Jamin Brazil
Chairman & CEO at HubUX
How to Create a Success Framework for Your Employee Experience
6 min read
Success Framework challenges an organization to think about EX.
Stacy Bolger
Vice President, Global Employee Experience at InMoment
How Online Qualitative Research is Like Buying a Car… and How It Can Be Made Simpler
5 min read
Three keys to simplifying the process and making your virtual research experience better.
Brett Watkins
CEO at L&E Research