Archive: research automation

Why Human Judgment Matters More Than Ever in the Age of AI
Artificial Intelligence and Machine Learning

Why Human Judgment Matters More Than Ever in the Age of AI

Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...

Ali Henriques
GRIT

From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era

Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.

Ali Henriques

Ali Henriques

Executive Director of Qualtrics Edge at Qualtrics

Dushyant Gupta
GRIT

The Learning Professional: Redefining the Architecture of Human Intelligence

AI is reshaping research, but the biggest shift is human. Borderless Access explores how empathy and analytics unite in the age of intelligence.

Dushyant Gupta

Dushyant Gupta

Chief Operating Officer at Borderless Access

Matilda Sarah
GRIT

Innovation Isn’t About Being First, It’s About Removing Friction

The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...

Matilda Sarah

Matilda Sarah

Co-Founder + VP Sales & Marketing at Displayr

Alan White
GRIT

What’s Hot Isn’t Just What’s New—It’s What’s Next

GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.

Alan White

Alan White

Vice President, Strategic Research & Data Analytics at TeenVoice

How to Use Automation in Research
Research Methodologies

How to Use Automation in Research

Discover the power of automation in research. Streamline processes and enhance efficiency. Transform data collection and analysis for speed and scalab...

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Rick Kelly
GRIT

Career Success in the AI Era

Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...

Rick Kelly

Rick Kelly

Chief Strategy Officer at Fuel Cycle

Lisa Wilding-Brown

Let’s Get Real: There is No Silver Bullet for Cyberfraud

Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that ...

Lisa Wilding-Brown

Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Peter Hartzbech

Why Emerging Methods Hold the Keys to Brand Success

Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habi...

Peter Hartzbech

Peter Hartzbech

CEO at iMotions