respondent experience
When Easy Becomes Empty: The Frictionless Feedback Fallacy
6 min read
Making surveys easier doesn’t always improve insights. Discover why thoughtful feedback design balances convenience with meaningful, reflective respon...
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
5 min read
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
2 min read
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
Kim Solana
VP, Survey at Numerator
The Recontact Rate: A New Standard for Measuring Respondent Quality
3 min read
In response to the Opinions for Good scandal, a new metric is proposed to better measure respondent quality and restore trust in market research data.
Enric Cid
Director Product Innovation & Development at Bilendi
Unveiling the Human-Centric Research Revolution with GoodQues
14 min read
Uncover GoodQues' dedication to a "human-first" approach, emphasizing comfort and authenticity. Utilizing tech to prioritize quality and human-centric...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Hero’s Journey: Celebrating Friction in Consumer Research
4 min read
Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...
Katie Gillespie
Head of Research at Sympler
Who is Being Excluded from DEI?
4 min read
Explore the often overlooked aspect of DE&I: including people with disabilities in market research. Dive into the significance of their participation,...
Pam Cusick
Senior Vice President at Rare Patient Voice
Don’t Forget About the Respondent Experience
4 min read
Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...
A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions
2 min read
Ten survey questions that can improve survey engagement or spoil it.
Karine Pepin
Co-Founder at The Research Heads
Let’s Get Conversational!
2 min read
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Healthcare DIY Needs a Partner to Check Its Vital Signs
5 min read
Conducting & designing successful DIY market research in healthcare.
Jenny Klenke
Vice President of Consumer Experience at Simply Strategy
A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey
4 min read
An insider’s look into the online panelist experience.
Karine Pepin
Co-Founder at The Research Heads
The Problem with Blaming the Survey for Poor Data Quality
3 min read
Respondent experience remains key to producing quality sample data.
Terence McCarron
CEO & Founder at OpinionRoute
Asia Leads the Way in Esports Growth
4 min read
Esports have continued to thrive in Asia during the COVID-19 pandemic.
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
Supply, Demand and Sustainability in Market Research
5 min read
The insights industry is facing a global supply shortage.
Bonnie Breslauer
Chief Customer Officer at DISQO
Key Industry Trends To Consider When Selecting a Sample Partner
5 min read
When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...
Ted Pulsifer
Executive Vice President at Schlesinger Group
How Online Qualitative Research is Like Buying a Car… and How It Can Be Made Simpler
5 min read
Three keys to simplifying the process and making your virtual research experience better.
Brett Watkins
CEO at L&E Research
65 and Out: When Panel Companies Ignore Older Folks
4 min read
If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Quick! You’ve Got Her Attention!
5 min read
Win your consumer’s attention by creating a rewarding experience for respondents.
Ed Staples
Senior Director of Business Development at ProdegeMR
Partner Content
To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
5 min read
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
Andrew Reid
CEO and Founder at Rival Group
Why We Need More Respect and Empathy in Market Research
5 min read
The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses
Greenbook
Editorial Team at Greenbook
Let’s Chat. It’s Time for Organic Conversations.
3 min read
Limitless online conversations magnify the visibility of insights
Patricia Houston
Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked
4 min read
How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights
Ana Galindo
VP, Marketing Insights & Strategy at VANTEDGE
Let’s Stop Talking About Mobile Surveys
5 min read
3 forward-looking solutions to the issue of sample quality
JD Deitch
Chief Operations Officer at Cint
Build a Winning Loyalty Program Strategy for Your Panel
10 min read
This article outlines the four key building blocks for creating a great panel loyalty program strategy.
Kathryn Felke
Why Respondents Don’t Like Participating In Research (And What We Can Do About It)
5 min read
Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Tragic Tale of Research Participants
3 min read
An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.
Melanie Courtright
What Research Participants Say About Research
4 min read
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members.
Kerry Hecht
Founder and CEO at 10k Humans
What’ a Good Adventure Story without the Photos?
3 min read
Taking and sharing photos has become a normal part of life in a way that taking a survey never has.
Kelsy Saulsbury
Time To Let Researchers Participate In Research
3 min read
We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.
Jackie Lorch
Vice President, Global Knowledge Management at Dynata
Updated! Everything You Ever Wanted To Know About Google Consumer Surveys
20+ min read
Four unique interviews with the Google Consumer Surveys team – compiled for your review.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Global View – Gamification: An Option Or A Requirement?
3 min read
Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal