Artificial Intelligence and Machine Learning

Venture into the transformative role of AI and machine learning within the insights and analytics industry. Explore applications that elevate data interpretation, fuel smarter strategies, and redefine market understanding.

What is a Digital Twin in AI Marketing Research?
The Prompt

What is a Digital Twin in AI Marketing Research?

Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Latest

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

100 Conversations That Shaped the Future: The Exchange Milestone
Artificial Intelligence and Machine Learning

100 Conversations That Shaped the Future: The Exchange Milestone

Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...

3 Shocking Things Happening in Research Tech Right Now
Artificial Intelligence and Machine Learning

3 Shocking Things Happening in Research Tech Right Now

AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...

AI vs. Insights Professionals: Who Wins?
Artificial Intelligence and Machine Learning

AI vs. Insights Professionals: Who Wins?

Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
Artificial Intelligence and Machine Learning

Why Marketers Must Adapt to AI-Powered Consumer Decision-Making

AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...

Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
Focus on APAC

Are the Benefits of Insights Being Devalued by the Hype of Generative AI?

By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...

Marilyne Meesters Chew

Marilyne Meesters Chew

Director, Project Management at Mastercard

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

100 Conversations That Shaped the Future: The Exchange Milestone
Artificial Intelligence and Machine Learning

100 Conversations That Shaped the Future: The Exchange Milestone

Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...

3 Shocking Things Happening in Research Tech Right Now
Artificial Intelligence and Machine Learning

3 Shocking Things Happening in Research Tech Right Now

AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...

AI vs. Insights Professionals: Who Wins?
Artificial Intelligence and Machine Learning

AI vs. Insights Professionals: Who Wins?

Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
Artificial Intelligence and Machine Learning

Why Marketers Must Adapt to AI-Powered Consumer Decision-Making

AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...

Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
Focus on APAC

Are the Benefits of Insights Being Devalued by the Hype of Generative AI?

By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...

Marilyne Meesters Chew

Marilyne Meesters Chew

Director, Project Management at Mastercard

Industry Insights from Partners

Empowering Decision Intelligence through Enriched User Experience

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?
Artificial Intelligence and Machine Learning

Partner Content

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?

Explore the game-changing role of AI in Innovation Research, uncovering new segmentation techniques, and trend differentiation in consumer categories.

Bradley Taylor

Bradley Taylor

Chief Strategist at Converseon

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement
Artificial Intelligence and Machine Learning

Partner Content

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....

Cristina de la Peña

Cristina de la Peña

Founder / CEO at Synapbox

3 Ways To Implement AI Into Your Market Research Today
Artificial Intelligence and Machine Learning

Partner Content

3 Ways To Implement AI Into Your Market Research Today

Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Dr. Jannik Meyners

Dr. Jannik Meyners

Director of Data Science at quantilope

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