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International Market Research
International market research studies markets and consumers across different countries and cultures. It provides insights into global trends, preferences, and behaviors, aiding businesses in tailoring strategies for diverse geographical audiences.
How Does Culture Affect International Business
4 min read
Learn why cultural sensitivity is key for international business success. Understand how culture shapes practices, avoids miscommunication, and drives...
Latest
The Chicken & Egg Dilemma of Diversity in Market Research
8 min read
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...
The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story
6 min read
Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation
4 min read
Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
Competing in the Sustainability Arena
11 min read
Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...
Durk Bosma
Head of Thought Leadership at Future of Food Institute
A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next
4 min read
The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Women in Research: Embracing Equity in 2023 and Beyond
4 min read
Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...
Jessica Sage
Global Director of Marketing & Programming at Women In Research (WIRe)
The Truth is You are Not the Only One Asking these Questions about Hispanics
7 min read
Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...
Natalia Infante
Cross-Cultural Researcher at Hola Insights
The Chicken & Egg Dilemma of Diversity in Market Research
8 min read
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...
The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story
6 min read
Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation
4 min read
Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
Competing in the Sustainability Arena
11 min read
Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...
Durk Bosma
Head of Thought Leadership at Future of Food Institute
A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next
4 min read
The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Women in Research: Embracing Equity in 2023 and Beyond
4 min read
Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...
Jessica Sage
Global Director of Marketing & Programming at Women In Research (WIRe)
The Truth is You are Not the Only One Asking these Questions about Hispanics
7 min read
Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...
Natalia Infante
Cross-Cultural Researcher at Hola Insights
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