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Greenbook Company News
On this page you'll find announcements from the Greenbook team. Look here for press releases, product launches, and insights into our organization's industry contributions and direction.
How Insights Become Business Decisions: Why the Best Research Improves Decision Quality, Not Just Action
6 min read
Discover how leading insight teams improve decision-making, build stakeholder trust, and demonstrate the business value of research.
Ashley Shedlock
Content Producer at Greenbook
Latest
100 Episodes of The Exchange: The Conversations Shaping Market Research
5 min read
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Editor-in-Chief at Greenbook
What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
6 min read
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...
Ashley Shedlock
Content Producer at Greenbook
Save the Date! IIEX North America is Coming to Washington, D.C. in 2025
3 min read
IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...
Jasmine Matthews
Head of Marketing
2023 in Lists: Highlights and Must-Reads for Every Insights Professional
4 min read
Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...
Karen Lynch
Editor-in-Chief at Greenbook
Introducing Greenbook’s Brand Refresh and a First Look at Our New Website!
3 min read
Welcome to a new chapter in Greenbook’s journey! Since 1962, we’ve been your trusted partner for everything related to market research, analytics, and...
Jasmine Matthews
Head of Marketing
GreenBook Announces Finalists for the 2023 Insight Innovation Competition
2 min read
Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...
Greenbook Team
GreenBook Releases the 2023 GRIT Insights Practice Report
2 min read
Data suggests research is moving to a technology led model NEW YORK, April 10, 2023 (GreenBook.org) – GreenBook, a leading global provider of events, ...
Jasmine Matthews
Head of Marketing
100 Episodes of The Exchange: The Conversations Shaping Market Research
5 min read
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Editor-in-Chief at Greenbook
What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
6 min read
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...
Ashley Shedlock
Content Producer at Greenbook
Save the Date! IIEX North America is Coming to Washington, D.C. in 2025
3 min read
IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...
Jasmine Matthews
Head of Marketing
2023 in Lists: Highlights and Must-Reads for Every Insights Professional
4 min read
Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...
Karen Lynch
Editor-in-Chief at Greenbook
Introducing Greenbook’s Brand Refresh and a First Look at Our New Website!
3 min read
Welcome to a new chapter in Greenbook’s journey! Since 1962, we’ve been your trusted partner for everything related to market research, analytics, and...
Jasmine Matthews
Head of Marketing
GreenBook Announces Finalists for the 2023 Insight Innovation Competition
2 min read
Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...
Greenbook Team
GreenBook Releases the 2023 GRIT Insights Practice Report
2 min read
Data suggests research is moving to a technology led model NEW YORK, April 10, 2023 (GreenBook.org) – GreenBook, a leading global provider of events, ...
Jasmine Matthews
Head of Marketing
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