Automation in Research

In market research, automation is not going to take your job. But those who embrace the new era will be the ones who exceed their goals and rise above. In this session, you’ll learn the top 5 best practices for tapping into new game-changing tools and techniques that will enable you to massively scale qualitative research.

See how the latest AI research tools help you design, run and analyze better qualitative projects. Voxpopme is an innovator in qualitative AI research tools, used by researchers, marketers and product managers at many of the world’s largest companies.

Watch this demo to see how Voxpopme’s AI-powered product suite helps researchers to work smarter and faster with deep dives into:

• SurvAI: Voxpopme’s AI-powered, survey creator

• Discussion Guide Creator: Create discussion guides in seconds with AI

• Voxpopme Recorder: records IDIs and focus groups in the background

• AI Insights: analyses IDIs and focus groups instantly, delivers key findings in minutes

You will also see the head-to-head results of a case study between Voxpopme’s AI tools vs. a seasoned qualitative research professional.

Automation in market research, which comes in many different shapes and sizes, helps insights teams dedicate more resources to comprehensive survey data interrogation. John Bird, EVP at Infotools will run through various ways market researchers utilize technology like Harmoni to bring about greater understanding from their historic, current, and future consumer survey data.
Check out John’s sessions to see how Harmoni can help your Insights team:

• Discover significant differences between groups that matter through smart analysis automation
• Process refinements cuts down considerable time and resources from manual back-and-forth with your DP team or agency.
• Enjoy greater version control as people are always presenting the most up-to-date findings through branded dashboards, stories, and alerts.
• Notable efficiencies and speed to insights that our customers have experienced
• A glimpse into the future of AI-assisted insights in Harmoni.

Open-ended text verbatims are a powerful source of consumer understanding and empathy, but the time, cost and complexity of analysis means most unstructured feedback doesn't get used effectively (or at all!). In this showcase, Canvs AI will show how generative AI accelerates insights from open-ended text, empowering researchers with better data-driven storytelling in less time. You'll see how Canvs combines structured analysis with it's groundbreaking generative AI Story Assist to unlock insights from open ends and elevate your empathy.