Audience Clustering and Segmentation by Gauge

Better understand what makes different segments of your audience unique. Eschew off-the-shelf algorithms for more nuanced and defensible approach.

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What is Audience Clustering and Segmentation

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Gauge offers with every large-scale project, consulting on the analysis of what insights lie within your organization's data. Whether it be generated from customized or existing survey data, bridged within a product's log files, or stored in behavioral purchase habits – we can normalize and use thes...

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Key features:

Segmentation from Survey Data

Understand the variables within your model – which stand out, which are irrelevant. Craft your personas and strategy to the issues that differentiate.

Agile Result Dashboards

Share your results with your team and delve into the data together. Gauge builds and hosts custom data platforms so that we can go through trends and patterns together.

Text Analysis and Language Processing

Gauge works with both structured and unstructured data to help you see insights at scale. Do more with your qualitative research and feedback forms.

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Insights Association (United States)

QRCA (United States)

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Nick Cawthon

Founder