RED C Research

RED C is a premier provider of research-based consultancy services. Founded in 2003, we have been providing high quality research-based consultancy services to both blue chip and up and coming businesses in Ireland, the UK and across European and Worldwide markets.

We help brands grow by clearly understanding human needs and behavior.

We are a fresh, dynamic organization whose work is rooted in sound statistical science, behavioral observation and listening to the consumer. At the core of our business is the gathering and analysis of behavior, to provide clear insights to our customers, in an ever-changing world.

We work across three key pillars:

1. Understanding Behavior - we measure behavior. needs and attitudes in order to better understand and target the market.

2. Building Brands - we know how to build brands, through mental availability, distinctiveness, emotional connection and differentiation.

3. Improving Experiences - we map customer journeys, understand pain points, and monitor moments of truth, to help you delight and retain customers.

Work is conducted across a large number of different industries, with projects in Telecoms, FMCG, Financial, Media, Retail, Transport and Government agencies, as well as high profile political polling.

We provide solutions for a large number of clients in many different areas, with expertise in ad testing, ad and brand tracking, brand equity, market segmentation, customer profiling and targeting, customer NPS.