Smarty Pants vs Toluna

Smarty Pants

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Toluna

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Company details

Description

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

Type of company

Full Service
Qualitative Research
Quantitative Research

Qualitative Research
Quantitative Research
Software & Technology

Top benefits

Youth & family expertise
Creative methods
Compelling deliverables
Best-in-class talent

End-to-End Platform
DIY
Flexible Service Model
Research Expertise
Integrated Global Panel

Location

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Norwalk, Connecticut, United States

Market Research Specialties

Market Research with Children
Market Research with Teenagers & Youth
Full Service Quantitative Market Research
Full Service Qualitative Market Research
Moderating with Children

Advertising Research
Business-to-Business Research
Consumer Market Research
Online Research Panels
Online Surveys

Features and attributes

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom tracking surveys

Gen AI summaries & insights

Ideation and co-creation tools

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Omnibus brand tracking

Omnichannel

Panel / Panel management

Physical product testing

Physical store

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative recruitment

Research communities

Respondent experience tools

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Transcription quality

Web usability testing