Dr. Aaron

Dr. Aaron

Founder & CEO Sentient Decision Science

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Applied Neuroscience Outpaces the Growth Rate of the Industry by 3x
Behavioral Science

Applied Neuroscience Outpaces the Growth Rate of the Industry by 3x

The growing presence of neuroscience in market research.

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Measuring the Subconscious Impact of Sound to Improve Sonic Appeal & Drive Behavior

Measuring the Subconscious Impact of Sound to Improve Sonic Appeal & Drive Behavior

Man Made Music case study on building brand equity.

The Fastest Way to the Deepest Insights: The Automation of Behavioral Science
Research Methodologies

The Fastest Way to the Deepest Insights: The Automation of Behavioral Science

Combining sound theory & new measurement tools for market research success

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