Dr. Aaron

Founder & CEO Sentient Decision Science

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Behavioral Science

Applied Neuroscience Outpaces the Growth Rate of the Industry by 3x

3 min read

The growing presence of neuroscience in market research.

March 2, 2020

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Latest from Dr. Aaron

Measuring the Subconscious Impact of Sound to Improve Sonic Appeal & Drive Behavior

3 min read

Man Made Music case study on building brand equity.

March 1, 2019

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Research Methodologies

The Fastest Way to the Deepest Insights: The Automation of Behavioral Science

4 min read

Combining sound theory & new measurement tools for market research success

May 2, 2018

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