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Ben Elliott
Director of Strategic Insights & Analytics NewtonX
Ben Elliott is Director of Strategic Insights at NewtonX, leading research teams across Europe and North America.
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Advertising and Marketing Research
Therapeutic Listening in Market Research: Understanding How Advertising Really Lands
6 min read
Traditional ad testing misses real audience experience. Discover longitudinal ad ethnography to uncover what truly resonates over time.
Latest from Ben Elliott
Brand Strategy
Conducting Successful Tracking Projects in Market Research
10 min read
Explore tracker best practices for survey research, covering question framing, sample source, demographics balancing, cadence, key metrics, and margin...
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