Carly Fink

Carly Fink

Principal, Head of Strategy & Research Provoke Insights

With nearly 20 years of experience, Carly Fink has worked extensively in marketing strategy, competitive analysis, innovative and traditional research across a variety of industries. Carly previously worked at Harris Interactive, J. Walter Thompson, and Grey Advertising. She is a recognized authority on advertising strategies and market research across multiple channels (brand, digital, CRM, and social media). Carly currently teaches Advertising Strategic Planning, Marketing, and Market Research at Baruch College and New York University. She has contributed to multiple articles, scholarly journals and books, as well as spoke at several conferences. Carly graduated from Lafayette College with honors, and was awarded a dual MS from Boston University in Applied Communication Research and Advertising. She also received her MBA in Marketing at Baruch College. Carly currently serves on the board of Mosaic, a 500-person digital marketing association.

Want to publish with us?

Why B2B Branding Research Is Essential
Business-to-Business (B2B) Market Research

Why B2B Branding Research Is Essential

Why firms need to monitor and evaluate the roles of sales and advertising on retention.

Latest from Carly Fink

Advertising Agencies Need Market Research to Improve the Pitch Process

Advertising Agencies Need Market Research to Improve the Pitch Process

The changing relationship between advertising agencies & client-side marketers

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

740 articles

author bio

Karen Lynch

Karen Lynch

Head of Content at Greenbook

305 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

64 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

18 articles

author bio

Larry Friedman

Larry Friedman

17 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers