Chloe Lee

Chloe Lee started her career in market research over 8 years ago at Ipsos ASI in Montreal, and then joining the Hotspex team in Toronto in 2014. Chloe is experienced in leading large-scale brand equity, advertising tracking and copy testing research programs for clients across CPG, pharma, telecom, retail, QSR, financial services and airline industries, both at the global and national level. Her forte lies in bringing the relevant information together to develop insights that assist marketers with brand plans and execution. She also has learned the value of understanding her clients’ business issues and applying them to research. Chloe holds a Bachelor of Commerce from the John Molson School of Business, Concordia University in Montreal.