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Dara St. Louis
EVP, Founding Partner at Reach3 Insights
Dara St. Louis is the EVP and founding partner of Reach3 Insights, a full-service, conversational insights consultancy. Dara has over 20 years experience in market research with deep knowledge in CPG, Tech, Retail and Experiential.
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Advertising and Marketing Research
Best Practices for Measuring Experiential Brand Activations
5 min read
Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms.
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