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Dara St. Louis

Dara St. Louis

EVP, Founding Partner at Reach3 Insights

Dara St. Louis is the EVP and founding partner of Reach3 Insights, a full-service, conversational insights consultancy. Dara has over 20 years experience in market research with deep knowledge in CPG, Tech, Retail and Experiential.

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Best Practices for Measuring Experiential Brand Activations
Advertising and Marketing Research

Best Practices for Measuring Experiential Brand Activations

Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms.

February 23, 2024

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