Eric Swayne is the Director of Product & Marketing at MutualMind, a consulting Digital Strategist at BuzzShift and the Founder of DataNarrate, a marketing data consultancy. He has worked with clients across ver¬≠ti¬≠cals includ¬≠ing Dr Pepper Snapple Group, Sam‚Aos Club, Walmart, Best Buy, HP, Cisco, IBM, Bank of Amer¬≠ica, H-E-B, Super¬≠Valu, Bicycle Playing Cards, Famous Footwear, Texas Instruments, American Airlines and the U.S. Trea¬≠sury. Eric is also on the board of Digital Dallas, a collective group of 1,000+ members created to showcase great digital work within the DFW metroplex and connect together the digital talent making it happen. Eric lives in Denton, TX with his wife and three children, and is easily bribed with hand-crafted single-origin coffee, original recipe Dr Pepper, extra Dropbox space, or free (qualified) babysitting.