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Dana Stanley
Greenbook’s Chief Revenue Officer
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Greg Deinzer
Research Director Morpace
The author: Greg Deinzer has over 15 years of primary market research experience in various sectors including CPG, telecommunications and technology. Greg is currently a Research Director with Morpace Market Research & Consulting (www.morpace.com), and has designed and executed projects in the US and internationally addressing a broad range of marketing issues using the full scope of methodologies. Along with ensuring research data quality and integrity, Greg enjoys creative writing and meeting people with a good sense of humor.
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Brand Strategy
Is Market Research Reliable?
Findings from Morpace’s May 2012 omnibus survey shed light on how reliable normal people find market research results.
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