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Julia Maier,
Xpert Solutions Product Manager aytm
Julia Maier is the Xpert Solutions Product Manager who develops best practice tools for clients to use in their DIY research. She has a Ph.D. in social psychology from Iowa State University, and applies her understanding of the attitude-behavior link and principles of psychometrics to market research. She has published in Quirk's, Insights Association, Psychology of Popular Media Culture, and Pediatrics.
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Behavioral Science
Insights from Psychology: Implicit Vocabulary
9 min read
System 1. System 2. Implicit. Explicit. Attitudes. Decisions. These words are all the buzz in the market research industry as theories of the mind fro...
Latest from Julia Maier,
Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products
4 min read
Unknown product descriptors have an effect on price and appeal.
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