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Jennifer Reid

Jennifer Reid

Co-CEO and Chief Methodologist Rival Technologies

Jennifer Reid is the Co-CEO and Chief Methodologist at Rival Group, the parent company of Rival Technologies and Reach3 Insights. A pioneer in online research methodologies, Jennifer is helping shape the future of insights by leading the change in the development of mobile-first communities and other conversational research approaches. 

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Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Data Science

Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality

Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...

August 22, 2025

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Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Research Methodologies

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Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.

January 15, 2024

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New Research: How Chat Surveys Sent via Messaging Platforms Affect the Respondent Experience

New Research: How Chat Surveys Sent via Messaging Platforms Affect the Respondent Experience

In a recent research on research, Rival Technologies examines how chat surveys impact the respondent experience.

April 3, 2019

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