Jennifer Reid

Jennifer Reid

Co-CEO and Chief Methodologist Rival Technologies

Jennifer Reid is the Co-CEO and Chief Methodologist at Rival Group, the parent company of Rival Technologies and Reach3 Insights. A pioneer in online research methodologies, Jennifer is helping shape the future of insights by leading the change in the development of mobile-first communities and other conversational research approaches. 

Want to publish with us?

Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Data Science

Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality

Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...

Latest

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Research Methodologies

Partner Content

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.

New Research: How Chat Surveys Sent via Messaging Platforms Affect the Respondent Experience

New Research: How Chat Surveys Sent via Messaging Platforms Affect the Respondent Experience

In a recent research on research, Rival Technologies examines how chat surveys impact the respondent experience.

Show more

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers