Kate Finley is the founder of Belle Communication, a nationally ranked PR and influencer marketing agency, and creator of Brilli™, an influencer-led consumer insights tool.

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Advertising and Marketing Research

How Social Media Communities and Influencers Are Reshaping Market Research

Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.

June 3, 2025

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