Larry Burns

Larry Burns is the CEO of StartSampling, a "digital pioneer" that created the online product sampling industry and continues to provide thought leadership and innovation today. He has more than 30 years of marketing research and consumer packaged goods experience with firms that include Heinz USA, Cadbury Beverages, General Foods and Information Resources, Inc. (IRI). Burns regularly shares his thoughts on a variety of topics on his blog, www.eclecticallysampling.com and you can follow him @JLarryBurns. Founded in 1999, StartSampling today distributes millions of product samples each month and offers a full range of sampling services. StartSampling helps marketers navigate the entire "How Sampling Works" process from targeting and media choices, through program packaging and digital asset design and development, physical assembly and fulfillment (USPS mail), compliant data handling, real-time monitoring and follow-on research. The company provides turn-key sampling solutions for the online sampling centers of major retailers such as Walmart, Sam's Club, Costco and many others.