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Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
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Behavioral Science and UX and CX Research
Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...
Latest from Leigh Caldwell
Behavioral Science and Conjoint and Price Testing (Part 5 of 6)
Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing ch...
Behavioral Science and Brand Tracking (Part 4 of 6)
Explore the role of behavioral science in defining value and uncovering insights about people's thoughts and feelings towards our brand.
Behavioral Science and Concept Testing (Part 3 of 6)
Explore the multifaceted world of behavioral science, from defining value to unraveling the influence of sustainability on our decision-making process...
Behavioral Science and Depth Interviews (Part 2 of 6)
Explore the true value of behavioral science beyond answering complex questions about defining value and the role of sustainability in purchasing deci...
Behavioral Science and Segmentation (Part 1 of 6)
Discover the full potential and significance of Behavioral Science beyond defining value and sustainability impact on buying choices.
How to Build Confidence in Innovative Research
Seven tips for presenting innovative research to your client.
Pharma Company Uses Nudges to Triple Sales
Irrational Agency assists a pharmaceutical company in helping nudge doctors towards prescribing an updated version of a product.
Introducing System 3: How We Use Our Imagination to Make Choices
Consumer decision-making is powered by imagination
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