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Lois Conklin
Senior Qualitative Research at ZS
Lois has extensive research experience having moderated for over 25 years in the pharmaceutical, consumer health, and high technology industries. She received her advanced certification from Burke Market Research Institute.
Burke Institute: Qualitative and Quantification Advanced Certification
Pennsylvania State University
Winner of the QEC excellence award in innovation
Authored Best Practice Paper: Communications Research
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Healthcare, Medical, and Pharma Market Research
Care Partners: Hidden in Plain Sight. Implications for Market Research
When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...
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