Marco Vriens

Dr. Vriens has led analytics, research and insights teams at Microsoft, GE Healthcare, and at various marketing research firms. His work and insights contributed to tackling emerging new competitors, increasing marketing efficiency and customer satisfaction, and significantly increased acceptance and usage of customer and marketing insights. He is the co-editor of the Handbook of Marketing Research, jointly with Dr. Rajiv Grover, published by Sage Publishing in 2006. This handbook won the 2006 Outstanding Title Award. He is the author of a new book: The Insights Advantage: Knowing how to win (2012). This book outlines a new approach to marketing research, analytics and data that leads to more and better insights and will help in closing the insights-action gap. He won the David K. Hardin Award for best paper in the AMA‚Aos Marketing Research Magazine. He can be reached via [email protected]