Michael Smith

Michael Smith

Michael Smith is the Chief Product Officer and Director of Panel at MFour Mobile Research, Inc., of Irvine, CA.

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GRIT Says Panel Woes Are Jeopardizing MR’s Future.
Focus Groups

GRIT Says Panel Woes Are Jeopardizing MR’s Future.

6 min read

We have to overcome a common misconception about what mobile research really is, and what it can accomplish.

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