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Nelson Whipple
GRIT Senior Research Director at Greenbook
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Only the Attentive Survive
Two decades of Research Industry Trends Reports continue to help researchers navigate change
Latest from Nelson Whipple
Insights Operations, Enablement, and Harmonization
GRIT looks at insights “ensembles” and how they might be coordinated.
Research & Insights Services: Agents Are Coming
Although Rare Today, the Biggest Spenders Believe Agentic Purchases Will Dominate
GRIT Business & Innovation Sneak Peek: The Business Outlook for Market Research
4 min read
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
GRIT “Sneak Peek”: Trends in Business Outlook
3 min read
Research suppliers and buyers both seem optimistic about the MR business outlook, but recognize challenges.
When Worlds Collide
12 min read
Breakdown of the Facebook-Cambridge Analytica controversy & why the MR industry needs a new framework for the use of personal data
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