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Simon Edwards
President at The Research Society Australia
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Using Cultural Coding to Unlock Growth in CALD Audiences
7 min read
Understand the influence of western cultural perspective on consumer behavior frameworks and how to effectively engage with CALD audiences in Australi...
Latest from Simon Edwards
A Letter to My Young Self
5 min read
Explore the pivotal role of real-world experiences in shaping successful careers for researchers from the perspective of a client-side researcher.
The Promise of AI for Market Research & Insights
6 min read
There is no question the world needs to proceed with great caution. That so many knowledgeable AI practitioners are concerned is a red flag. When I th...
Explaining the Say-Do Gap
6 min read
The Challenge Helping people understand the difference between why consumers say things but don’t do them is an important part of the job for a resear...
Evolving Client Side Research for Innovation
7 min read
Evolving client-side research for innovation or dealing with the horse problem In our last article, The Agile Researcher: A Survival Guide, we spoke a...
The Agile Researcher: A Survival Guide
6 min read
Four ways to approach agile research and the related implications.
Data Synthesis and Meta-Analysis in Market Research
6 min read
What synthesis is, why it’s important, and how to do it in MR.
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