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Scott Weinberg
Scott Weinberg is the Founder of Tabla Mobile LLC, a supplier-neutral mobile research advisory service, and also the Immediate Past President of the MN / Upper Midwest MRA Chapter. Scott received his BA in Psychology from Hamline University and his MS in I/O Psychology from the University of Wisconsin. In addition to thinking about new blog topics Scott lays awake at night yearning for the acceptance of non-parametric statistics by market research practitioners.
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CEO Series
Online Sample Quality – 4 years later
Four years after the provocative article & observations from the insides of the online sample machinery.
Latest from Scott Weinberg
Research Methodologies
Is Online Sample Quality A Pure Oxymoron?
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.
Consumer Behavior
How Widespread Is Geofencing In Market Research?
Apparently the number of mobile fieldwork suppliers with fully functional geofencing is amazingly low. Why?
Research Methodologies
Raise Your Hand If The Truth Starts At .05
I was taught, .05 is an arbitrarily agreed to compromise that splits the chances of making a Type 1 and Type 2 error.
Research Technology (ResTech)
Mobile Research Quality: Absolute vs. Relative
Defining mobile research quality, in absolute and relative contexts.
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