Thaddeus Fulford-Jones

An expert in the emerging field of consumer location analytics, Dr. Thaddeus Fulford-Jones is CEO of Locately. Originally from London, Thaddeus earned his Bachelor's and Master's degrees from Harvard University, with a thesis in wireless sensor networks. After a period working as a research engineer for wireless sensor startup 10Blade, Thaddeus entered the PhD program at MIT's School of Engineering, graduating in 2008. His team is pioneering the development of new analytical tools to make sense of huge volumes of GPS data for consumer/shopper insights professionals and advertising effectiveness researchers. Locately's location analytics platform is the real-world equivalent of web analytics. Their technology deciphers how real consumers visit physical retailers, respond to advertising, and make decisions about how to spend their time.