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Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.
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In uncertain times, brands need insights teams to shift from reporting data to shaping strategy—blending tech and expertise for real business impact.
From physical documents to intelligent, natural-language summaries: generative AI has brought Knowledge Management (KM) a long way since its humble be...
Tech can help us achieve consumer and customer centricity in insights.
Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize, e...
Traditional CPG companies need to adopt a more agile and data-driven approach to compete with new online retailers.
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