Ushma Kapadia

Jiten Madia and Ushma Kapadia are colleagues at flowres.io. Both are Qualitative researchers by training and feel there’s a lot said about AI but not enough about what it really means for the Qualitative researcher/ user’s future. They continually attempt to clarify the air a bit strike a balance between the doomsday prophecies v/s magic-like capabilities being attributed to AI. One way they’re walking the talk is by running a 3-session MasterClass where they teach traditional skills of Qualitative analysis first then show you how to modify your process (to bake AI into it).