Ushma Kapadia

Ushma Kapadia

Content Specialist flowres.io

Ushma Kapadia is a qualitative researcher at Flowres.io with a passion for exploring how AI is reshaping the future of qualitative work. While much is said about AI’s promise and peril, she believes researchers need clarity on what it really means for their practice. Through her writing and teaching, she works to strike a balance between the doom-and-gloom narratives and the magic-like hype surrounding AI. One way she’s putting this into practice is by co-leading a three-session MasterClass that begins with traditional qualitative analysis and then demonstrates how to adapt those methods to thoughtfully integrate AI.

Want to publish with us?

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

794 articles

author bio

Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

390 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

97 articles

author bio

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

49 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

21 articles

author bio

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

8 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers