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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: Asia Pacific
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation
By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.
April Chow
Senior Director at Human8
Cracking the Code: AI’s Rise and Leadership’s Role in Insights’ Future
Explore AI’s impact on market research, media measurement, and ad testing. Unpack key trends, APAC e...
IIEX APAC 2025: AI, Nostalgia & The Future of Consumer Insights — Key Takeaways from Bangkok
IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.
Tasneem Dalal
Customer Success Director at Product Hub
Driving Innovation Culture: Insights from Marilyne Chew at IIEX APAC 2025
Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.
Colin Wong
Principal Consultant at Insights Heroes
Unlocking Brand Differentiation Through Semiotics: Insights from Cherry Bergholdt
Discover how Warisara (Cherry) Bergholdt leverages semiotics to unlock brand differentiation, enhance emotional connections, and drive strategic posit...
Colin Wong
Principal Consultant at Insights Heroes
Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani
Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.
Colin Wong
Principal Consultant at Insights Heroes
Spotlight on Fiona Chan: Insights from an IIEX APAC 2025 Speaker
Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...
Colin Wong
Principal Consultant at Insights Heroes
Data on Autopilot: The Role of AI in Navigating Uncharted Consumer Landscapes
AI revolutionizes market research, offering brands deep insights into consumer sentiment, trend prediction, and navigating emerging markets for proact...
Hakan Yurdakul
CEO at BoltChatAI
IIEX APAC 2024: Getting Us Thinking
IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
IIEX APAC 2024 Speaker Interview with Rasika Mathur
Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...
Karen Lynch
Head of Content at Greenbook
IIEX APAC 2024 Speaker Interview with Katherine Mendoza
Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2024 Speaker Interview with Mai Marcelo
Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2024 Speaker Interview with Pratt Hetrakul
Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International
Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...
Colin Wong
Principal Consultant at Insights Heroes
Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Take a Risk with Disruptive Insights
Disrupt your understanding of consumer behavior by analyzing risk.
Seán McNally
Founder & Managing Director at Eris Strategy
Data Synthesis and Meta-Analysis in Market Research
What synthesis is, why it’s important, and how to do it in MR.
Simon Edwards
President at The Research Society Australia
The New Experience Economy
An interview with Dynata’s APAC regional team.
Colin Wong
Principal Consultant at Insights Heroes
The Reactive Marketing Reset
The current and future needs of Asia-Pacific Marketers.
Becki Gonsalves
Marketing & Communications Consultant
How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
Laura Robbie
CEO, APAC at YouGov
Does the Dragon Own the Eagle?
Chinese investment in US industries and its impact on American investors.
Rudly Raphael
CEO/Founder at Eyes4Research
Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
James Burge
Managing Director Asia Pacific at Dynata
7 Reasons Why Brands are Adopting Research Technology
Brands are turning to research tech to obtain consumer insights.
Sej Patel
Country Director (ANZ) at Toluna
UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn
Talking COVID-19, Gen Z, TikTok, and the music industry.
Colin Wong
Principal Consultant at Insights Heroes
Asia Leads the Way in Esports Growth
Esports have continued to thrive in Asia during the COVID-19 pandemic.
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
Effectively Navigating Southeast Asia’s Complexity
Examine the diversity of consumer research in South Asia.
Colin Wong
Principal Consultant at Insights Heroes
Get to Know GreenBook’s Asia Pacific Regional Representative
Colin Wong talks about his biggest research lessons, tech impacts, and industry trends.
Colleen Kennedy
Director of Marketing at GreenBook
Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1?
Satisfaction and recommendation – should 2 KPIs be merged into 1?
Philip Derham
Director at Derham Insights Research
How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia
How Sensemaking helps researchers understand challenges and social and cultural tensions.
Sue Bell
Research Director at Susan Bell Research