brand tracking
The Future Role of the Researcher Is Taking Shape
6 min read
As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...
Karen Lynch
Chief Programming Officer at Greenbook
7 Strategies to Defend Your Market Research Business from AI Disruption
5 min read
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Brand Tracking Tech 101
10 min read
Gain valuable insights into consumer preferences and behaviors with brand tracking. Stay ahead of the competition by monitoring key brand metrics cons...
Ashley Shedlock
Content Producer at Greenbook
Conducting Successful Tracking Projects in Market Research
10 min read
Explore tracker best practices for survey research, covering question framing, sample source, demographics balancing, cadence, key metrics, and margin...
Ben Elliott
Director of Strategic Insights & Analytics at NewtonX
Marketing Applied Part 4: Stop the Fluff, the Art of Positioning
4 min read
Discover the importance of positioning in communicating your company's defining factor. Clear messaging, consistency, and a strong value proposition a...
Iosetta Santini
Account Director at Keen as Mustard Marketing
Finding Clarity: A Hybrid Approach to Market Size and Share Analysis
5 min read
Develop a winning growth strategy by knowing market size and share. Don't rely on fragmented data. Gain clarity, identify competitors, and seize oppor...
Russell Carter
Southeast Asia Regional Manager at Dynata
What’s Wrong With Your Brand Tracker
3 min read
Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile ...
Ken Roberts
Chief Innovation Officer at Forethought
Brand Differentiation: A Reality the Dirichlet Model Can’t Account For
5 min read
Reevaluate marketing strategies and research approaches by challenging the Ehrenberg Bass Institute's claim on brand differentiation.
Joel Rubinson
President at Rubinson Partners Inc
Behavioral Science and Brand Tracking (Part 4 of 6)
4 min read
Explore the role of behavioral science in defining value and uncovering insights about people's thoughts and feelings towards our brand.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Partner Content
Greenbook Future List Spotlight: Marguerite Steyn
6 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, pr...
Karen Lynch
Chief Programming Officer at Greenbook
How to Tell your Brand’s ESG Story to Win Customers
8 min read
The research is clear, investing in environmental, social, and governance (ESG) programs creates short and long term business value. Not only does it ...
Chrissy Brogan
Market Development Director at Glow
The Most Important Brand Tracker Question you are Probably Omitting
3 min read
I have had a number of consulting assignments through the years with a goal of improving a client’s brand tracker. You know the story…nothing moves a...
Joel Rubinson
President at Rubinson Partners Inc
Redefining Brand Tracking with a Consumer-Centric Approach
4 min read
Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...
Rebecca Brooks
Adding Research Value with Predictive Insights
4 min read
Why your insights should be both descriptive and predictive.
Joel Rubinson
President at Rubinson Partners Inc
Trust Me, I’m Untrustworthy!
4 min read
Building consumer trust & dealing with breach of trust in your brand.
Ken Roberts
Chief Innovation Officer at Forethought
Your Logo is a Storyteller
6 min read
Weighing in on descriptive vs. non-descriptive logos.
James Forr
Head of Insights at Olson Zaltman
How King’s Hawaiian 10x’d Its Brand Tracking Capabilities
3 min read
King’s Hawaiian turns to TapResearch’s Brand Insights solution.
Aaron Platshon
CEO at TapResearch
Why I Love the Beta Distribution (Part Two)
4 min read
The Beta Distribution is key to estimating consumer preferences.
Joel Rubinson
President at Rubinson Partners Inc
Brand Loyalty and the Future of Business
8 min read
What is brand loyalty? What tactics do brands employ to solicit it?
Rudly Raphael
CEO/Founder at Eyes4Research
Do Customers “Love” Brands?
4 min read
We explore whether consumers can love brands, and, if so, how and why.
Jamin Brazil
Chairman & CEO at HubUX
Why I Love the Beta Distribution (Part One)
4 min read
The Beta distribution should be in every market researcher’s toolbox.
Joel Rubinson
President at Rubinson Partners Inc
Trend for 2022: Meet the New Brand Tracker
3 min read
How MR firms can leverage ResTech to create reoccurring revenue.
Jamin Brazil
Chairman & CEO at HubUX
Market Research During Times of Inflation
4 min read
How can market research & businesses adapt to inflation?
Conjoint.ly
Brand-building: What Brand Beliefs Can You Really Move?
4 min read
Which attribute ratings are most responsive to ad spending?
Joel Rubinson
President at Rubinson Partners Inc
Is Brand Tracking in Market Research Relevant?
5 min read
As the world of market research moves forward, we leave what we have known as tracking research behind.
Richard Owen
Brand Health and Your Business: Is Your Brand Fit for the Future?
4 min read
Building and maintaining brand health moving forward.
Richie Heron
VP Methodology at Toluna
5 Considerations When Switching Brand Tracking Providers
9 min read
When your business needs change, sometimes that means it’s time for your brand tracker to change as well.
Divya Shroff
Sr. Product Marketing Manager at SurveyMonkey
When Effort is Meaningful
8 min read
Customer effort is an important indicator of CX but emotion is often left out.
Jennifer Passini
Senior Strategic CX Consultant at InMoment
Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
6 min read
What Subaru, Amazon, and Bombas are getting right about value brand strategy.
Susan Schwartz
President & CEO at NAXION
Dancing with Duality: Achieving Brand Growth in a Mindful and Mindless World
5 min read
How designing brand interventions can influence the decision-making process.
Gillian Drewett
Global Head of Offer, Brand Health Tracking at Ipsos
Is Organic Web Traffic a Predictor of Brand Choice? – A Closer Look at Les Binet’s “New Way”
3 min read
Is Les Binet correct? Is organic search the one metric to use when tracking brand health?
Ken Roberts
Chief Innovation Officer at Forethought
Playing the Brand Management Game, Defensively AND Offensively!
4 min read
Are you being defensive about your brand management strategy?
Jeff McDonald
CEO of the Americas at Delineate
What is Brand Tracking?
4 min read
Learn more about brand tracking. Plus resources to start your brand tracking study.
Molly Purcell
Digital Marketing Specialist at Greenbook
The Case of Identifying a Growth-Busting New Value Proposition
3 min read
How machine learning can help to build brand awareness.
Zain Raj
Chairman & CEO at Shapiro+Raj
Real-Time Cross-Media Measurement
2 min read
How PHD Global Business utilized research for cross-media management.
Eric Sandberg
Managing Director Advertising Solutions at Dynata
IntelliBlend(r) Drives Better Tracker Consistency & Stability
3 min read
Learn how to utilize the power of tracker studies.
Brian Lamar
Vice President, Insights at EMI Research Solutions
Exciting Times for the Market Research Industry Ahead
5 min read
Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.
Joris De
Partner at EyeSee Research
Super Bowl 2019 Advertising Effectiveness
7 min read
Super Bowl Ads more effective than ever.
Michael Wolfe
Enhancing Consumer Insights with Digital Tracking
4 min read
Digital tracking is a win-win situation for both brands and consumers
Tsahi Ben
What Is The Future of Brand Tracking?
6 min read
Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal
Larry Friedman
Activating “Germ Hubs” to Drive Brand and Sales Growth
3 min read
Kantar drives sales lift for Vistar Media’s new product line
Eric Salama
CEO at Kantar
Does Your Value Proposition Need a Facelift?
3 min read
Attracting new customers and exciting existing ones through a clear, targeted message on your brand value
Laura Livers
Chief Executive Officer at Focus Pointe Global
How to Plan & Track Your Way to a Successful Campaign
2 min read
YouGov provided tracking insights for a television ad campaign
Ted Marzilli
How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns
3 min read
Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.
Jake Wolff
Chief Commercial Officer at Cint
How Quality, Human Answers Are Powering Transformative Brand Tracking Intelligence
2 min read
Lucid and Morning Consult partnered to create a robust and agile brand reputation measurement tool
Jordan Von
Senior Manager, Communication and Engagement at Lucid
Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands
3 min read
Research Now and Carat’s real-time, on brand ad tracking.
Liam Corcoran
Vice President Ad and Audience Measurement EMEA at Research Now
Tracker Transformation
5 min read
Changing trackers and normed studies is challenging, but it is very do-able with the right preparation and plan.
JD Deitch
Chief Operations Officer at Cint
Enjoy A Festival Of NewMR
2 min read
The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science
7 min read
Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up?
Tom Ewing
Traditional Tracking Looks Like a Taxi Cab in an Uber World
3 min read
Data flows instantaneously in our new world, causing traditional insights to appear stale and awkward. Traditional tracking is outdated.
Jeff Reynolds
President & Chief Operating Officer at Lieberman Research Worldwide