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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: brand tracking
Brand Tracking Tech 101
Gain valuable insights into consumer preferences and behaviors with brand tracking. Stay ahead of the competition by monitoring key brand metrics cons...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Conducting Successful Tracking Projects in Market Research
Explore tracker best practices for survey research, covering question framing, sample source, demographics balancing, cadence, key metrics, and margin...
Ben Elliott
Sr. Research Strategist
Marketing Applied Part 4: Stop the Fluff, the Art of Positioning
Discover the importance of positioning in communicating your company's defining factor. Clear messaging, consistency, and a strong value proposition a...
Iosetta Santini
Account Director at Keen as Mustard Marketing
Finding Clarity: A Hybrid Approach to Market Size and Share Analysis
Develop a winning growth strategy by knowing market size and share. Don't rely on fragmented data. Gain clarity, identify competitors, and seize oppor...
Russell Carter
Southeast Asia Regional Manager at Dynata
What’s Wrong With Your Brand Tracker
Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile ...
Ken Roberts
Chief Innovation Officer at Forethought
Brand Differentiation: A Reality the Dirichlet Model Can’t Account For
Reevaluate marketing strategies and research approaches by challenging the Ehrenberg Bass Institute's claim on brand differentiation.
Joel Rubinson
President at Rubinson Partners Inc
Behavioral Science and Brand Tracking (Part 4 of 6)
Explore the role of behavioral science in defining value and uncovering insights about people's thoughts and feelings towards our brand.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Partner Content
Greenbook Future List Spotlight: Marguerite Steyn
Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, pr...
Karen Lynch
Head of Content at Greenbook
How to Tell your Brand’s ESG Story to Win Customers
The research is clear, investing in environmental, social, and governance (ESG) programs creates short and long term business value. Not only does it ...
Chrissy Brogan
Market Development Director at Glow
The Most Important Brand Tracker Question you are Probably Omitting
I have had a number of consulting assignments through the years with a goal of improving a client’s brand tracker. You know the story…nothing moves a...
Joel Rubinson
President at Rubinson Partners Inc
Redefining Brand Tracking with a Consumer-Centric Approach
Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...
Rebecca Brooks
Adding Research Value with Predictive Insights
Why your insights should be both descriptive and predictive.
Joel Rubinson
President at Rubinson Partners Inc
Trust Me, I’m Untrustworthy!
Building consumer trust & dealing with breach of trust in your brand.
Ken Roberts
Chief Innovation Officer at Forethought
Your Logo is a Storyteller
Weighing in on descriptive vs. non-descriptive logos.
James Forr
Head of Insights at Olson Zaltman
How King’s Hawaiian 10x’d Its Brand Tracking Capabilities
King’s Hawaiian turns to TapResearch’s Brand Insights solution.
Aaron Platshon
CEO at TapResearch
Why I Love the Beta Distribution (Part Two)
The Beta Distribution is key to estimating consumer preferences.
Joel Rubinson
President at Rubinson Partners Inc
Brand Loyalty and the Future of Business
What is brand loyalty? What tactics do brands employ to solicit it?
Rudly Raphael
CEO/Founder at Eyes4Research
Do Customers “Love” Brands?
We explore whether consumers can love brands, and, if so, how and why.
Jamin Brazil
Chairman & CEO at HubUX
Why I Love the Beta Distribution (Part One)
The Beta distribution should be in every market researcher’s toolbox.
Joel Rubinson
President at Rubinson Partners Inc
Trend for 2022: Meet the New Brand Tracker
How MR firms can leverage ResTech to create reoccurring revenue.
Jamin Brazil
Chairman & CEO at HubUX
Market Research During Times of Inflation
How can market research & businesses adapt to inflation?
Conjoint.ly
Brand-building: What Brand Beliefs Can You Really Move?
Which attribute ratings are most responsive to ad spending?
Joel Rubinson
President at Rubinson Partners Inc
Is Brand Tracking in Market Research Relevant?
As the world of market research moves forward, we leave what we have known as tracking research behind.
Richard Owen
Brand Health and Your Business: Is Your Brand Fit for the Future?
Building and maintaining brand health moving forward.
Richie Heron
VP Methodology at Toluna
5 Considerations When Switching Brand Tracking Providers
When your business needs change, sometimes that means it’s time for your brand tracker to change as well.
Divya Shroff
Sr. Product Marketing Manager at SurveyMonkey
When Effort is Meaningful
Customer effort is an important indicator of CX but emotion is often left out.
Jennifer Passini
Senior Strategic CX Consultant at InMoment
Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
What Subaru, Amazon, and Bombas are getting right about value brand strategy.
Susan Schwartz
President & CEO at NAXION
Dancing with Duality: Achieving Brand Growth in a Mindful and Mindless World
How designing brand interventions can influence the decision-making process.
Gillian Drewett
Global Head of Offer, Brand Health Tracking at Ipsos
Is Organic Web Traffic a Predictor of Brand Choice? – A Closer Look at Les Binet’s “New Way”
Is Les Binet correct? Is organic search the one metric to use when tracking brand health?
Ken Roberts
Chief Innovation Officer at Forethought
Playing the Brand Management Game, Defensively AND Offensively!
Are you being defensive about your brand management strategy?
Jeff McDonald
CEO of the Americas at Delineate
What is Brand Tracking?
Learn more about brand tracking. Plus resources to start your brand tracking study.
Molly Purcell
Digital Marketing Specialist at Greenbook
The Case of Identifying a Growth-Busting New Value Proposition
How machine learning can help to build brand awareness.
Zain Raj
Chairman & CEO at Shapiro+Raj
Real-Time Cross-Media Measurement
How PHD Global Business utilized research for cross-media management.
Eric Sandberg
Managing Director Advertising Solutions at Dynata
IntelliBlend(r) Drives Better Tracker Consistency & Stability
Learn how to utilize the power of tracker studies.
Brian Lamar
Vice President, Insights at EMI Research Solutions
Exciting Times for the Market Research Industry Ahead
Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.
Joris De
Partner at EyeSee Research
Enhancing Consumer Insights with Digital Tracking
Digital tracking is a win-win situation for both brands and consumers
Tsahi Ben
What Is The Future of Brand Tracking?
Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal
Larry Friedman
Activating “Germ Hubs” to Drive Brand and Sales Growth
Kantar drives sales lift for Vistar Media’s new product line
Eric Salama
CEO at Kantar
Does Your Value Proposition Need a Facelift?
Attracting new customers and exciting existing ones through a clear, targeted message on your brand value
Laura Livers
Chief Executive Officer at Focus Pointe Global
How to Plan & Track Your Way to a Successful Campaign
YouGov provided tracking insights for a television ad campaign
Ted Marzilli
How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns
Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.
Jake Wolff
Chief Commercial Officer at Cint
How Quality, Human Answers Are Powering Transformative Brand Tracking Intelligence
Lucid and Morning Consult partnered to create a robust and agile brand reputation measurement tool
Jordan Von
Senior Manager, Communication and Engagement at Lucid
Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands
Research Now and Carat’s real-time, on brand ad tracking.
Liam Corcoran
Vice President Ad and Audience Measurement EMEA at Research Now
Tracker Transformation
Changing trackers and normed studies is challenging, but it is very do-able with the right preparation and plan.
JD Deitch
Chief Operations Officer at Cint
Enjoy A Festival Of NewMR
The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.
Ray Poynter
Managing Director at The Future Place
Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science
Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up?
Tom Ewing
Traditional Tracking Looks Like a Taxi Cab in an Uber World
Data flows instantaneously in our new world, causing traditional insights to appear stale and awkward. Traditional tracking is outdated.
Jeff Reynolds
President & Chief Operating Officer at Lieberman Research Worldwide
7 Tricks For Cracking Trackers
Trackers often lead to many frustrations and often does not reveal anything new. Here are 7 tips to get more out of your tracker studies.
Katia Pallini
Content Impact Manager at InSites Consulting
Move Beyond The Insight To Find The Prediction Question
In the age of data driven marketing, we need to find the prediction question in every study and address it.
Joel Rubinson
President at Rubinson Partners Inc