Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: career
Marketing Your Independent Research Business with a Framework to Withstand the Test of Time
Learn timeless marketing strategies to grow your independent research business with a proven framework built for long-term success.
The Winding Road to Wisdom: Tanzania Scarborough's Journey to Becoming an Insights Strategist
Follow Ana Scarborough’s winding path to becoming an insights strategist—proof that every twist and turn can lead to meaningful, impactful work.
Ana Scarborough
The Path to an Insights Career Is Not Always Straight and That’s OK: Brian Fowler with David Mills
Discover David Mills’ unique journey into the insights industry—proving that a successful career path doesn’t have to follow a straight line.
Brian Fowler
Senior Executive Director at Insights Career Network
Freelancing in Consumer Insights: Mastering the Business Side
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
What You Should Know About the Culture of Female Entrepreneurship in Latin America
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
Not Every Path is Linear
Careers aren’t always linear—explore a unique journey, showing how diverse experiences connect and highlight transferable skills for growth.
Z Johnson
Consultant at MRXplorer
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
A Market Research Perspective on the World Economic Forum Future of Jobs Report
Explore the future of data professionals in the digital era with the World Economic Forum Future of Jobs report. Embrace technology to thrive in this ...
John Bird
Executive Vice President at Infotools
The Fundamentals of Layout Design for Insights
Data visualization is easy with basic design layout design principles.
Emma Galvin
Creative Designer at Northstar Research
How Hot Are Market Research Careers?
Market researchers are in demand. Here’s how to join the industry.
Karen Lynch
Head of Content at Greenbook
The Rising Cost of Education Today
Are educational costs a barrier to entering the MR industry?
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research
GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.
Greenbook Team
Are You An Imposter?
The data behind Imposter Syndrome and tips for coping if you are one of the 53% young, high-achieving, female professionals currently suffering from i...
Brittany Nicols
VP Marketing and Communications at InnovateMR
GreenBook Future List Spotlight: Lance Worley
GRIT Future List honoree, Lance Worley explains why “we ‘should’ know everything our company knows.”
Greenbook Team
Top 8 Skills for Highly Effective In-House Research Teams
The top 8 skills your market research team needs to succeed, with recommended learning resources.
Morgan Molnar
Director of Product Marketing at SurveyMonkey Market Research Solutions
GreenBook Future List Spotlight: Mary Eapen
GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for...
Greenbook Team
Interview with Kristin Luck
Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GRIT Future List Honorees
GreenBook is proud to announce the third annual GRIT Future List-an awards program to inspire, support, and celebrate young leaders who are driving co...
Colleen Kennedy
Director of Marketing at GreenBook
Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog
The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new star...
Greenbook
Editorial Team at Greenbook
GreenBook Future List Spotlight: Danielle Todd
GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.
Greenbook Team
Interview With Steve King of Black Swan Data
How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Fraser Bruce
Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.”
Greenbook Team
GreenBook Future List Spotlight: Hannah Marcus
Getting to know GRIT Future List honoree, Hannah Marcus, and her advice for overcoming imposter syndrome.
Greenbook Team
Interview With James Turner of Delineate
How delineate has been able to thrive by offering clients what bigger firms can’t.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Ellen Pieper
Getting to know GRIT Future List honoree, Ellen Pieper, and her network of “helpers.”
Greenbook Team
Idea Generation For Market Researchers (Part 3)
We continue to learn about design thinking with 3 fun techniques for idea generation.
Emma Galvin
Creative Designer at Northstar Research
GreenBook Future List Spotlight: Muriel Silva
“The insights function needs to be in the core of strategy and to be separated in terms of organizational structure from the marketing department.” -G...
Greenbook Team
GreenBook Future List Spotlight: Ujwal Arkalgud
Getting to know GRIT Future List honoree, Ujwal Arkalgud.
Greenbook Team
3 Tips for Young Professionals in a Global Crisis
What MRX professionals need to know to stand out from the crowd.
Danika Smit
Young ESOMAR Society Community Manager at ESOMAR
Should You Be Tracking Customer Insights?
Consumer Insights 101. What are they and how do you use them?
Molly Purcell
Digital Marketing Specialist at Greenbook
Career Advice: Becoming a Great Market Research Analyst
Must-know tips to get in the door for newcomers to the field.
Molly Purcell
Digital Marketing Specialist at Greenbook
GreenBook Future List Spotlight: Barb Paszyn
Getting to know GRIT Future List honoree, Barb Paszyn.
Greenbook Team
Framing Your Insights With a “How Might We” Statement (Part 2)
Think like a designer and unite your team and stakeholders by framing your insights with a “How Might We?” statement.
Emma Galvin
Creative Designer at Northstar Research
GreenBook Future List Spotlight: Nihal Advani
Exclusive interview with GRIT Future List honoree, Nihal Advani, Founder and CEO of QualSights.
Greenbook Team
See and Be Seen: Four Investments You Can Make in Yourself to Advance Your Career
Get yourself ahead of the curve and on track for a successful career.
Greenbook
Editorial Team at Greenbook
GreenBook Future List Spotlight: Athena Lam
Exclusive interview with GRIT Future List honoree, Athena Lam, Content Strategist at Piccolo Portfolios.
Greenbook Team
GreenBook Future List Spotlight: Marin Mrša
Exclusive interview with GRIT Future List honoree, Marin Mrša, CEO and Founder of Peekator.
Greenbook Team
Your Next Standout Researcher is a Mathematician & Storyteller, Scientist & Artist, Code-Breaker & Journalist
The importance of varying skills for market researchers.
Rebecca "Bex"
Marketers, How Will the Recession Impact Your Career and Brand?
Navigating marketing in anticipation of an economic crisis.
Jonathan La
Senior Vice-President, Growth at Hotspex
GreenBook Future List Spotlight: Amy Greenwood
Exclusive interview with GRIT Future List honoree, Amy Greenwood, Head of Research & Insight with FlexMR.
Greenbook Team
5 Email Marketing Tips for Dummies (And Marketing Pros)
Your guide to creating successful marketing emails.
Colleen Kennedy
Director of Marketing at GreenBook
GreenBook Future List Spotlight: Alyona Medelyan
Exclusive interview with the GRIT Future List honoree, Alyona Medelyan, CEO & co-founder of Thematic.
Greenbook Team
3 Things You Should Be Asking of Your Market Research Suppliers
Key questions to help guide you in picking the right research supplier.
Matt Warta
Working in a Virtual Environment: Tools for Communication Success
5 key software and technology tools for enabling communication.
Brett Watkins
CEO at L&E Research
GreenBook Future List Spotlight: Mark Micheli
Exclusive interview with the GRIT Future List honoree, Mark Micheli, VP of Kelton Global.
Greenbook Team
Working in a Virtual Environment: Tips for Effective Communication
5 key tools for implementing effective communication in your team.
Brett Watkins
CEO at L&E Research
How to Model Data Incorrectly
A rebuttal to the call to return to simple linear data models.
Steve Needel,
16 Insights from the GRIT Future List Honorees
An in-depth look into the minds of the 2020 GRIT Future List.
Gregg Archibald
Managing Partner at Gen2 Advisors
Applied Behavioral Economics
Examples of behavioral economics in action.
Michael Lieberman
Founder & President at Multivariate Solutions